Top Advertisers Week Ending February 24, 2018

Weekly Advertiser Wrap-Up
Here’s this week’s summary of all advertisers I’ve logged this week watching Fox News Channel.

Over 2100 commercials logged the week ending Saturday, February 24, 2018

Notes:
   • Included Bayer AG (a German pharmaceutical company) this week because many of their products have generic or name brand alternatives. A detailed explanation is here Advertiser Spotlight – Bayer AG pharmaceuticals.
   • Merged Angie’s List, HomeAdvisor, and Match.com into its parent company IAC (InterActive Corp) which moves it into one of top advertisers this week.
   • Merged GEICO and Duracell (parent company Berkshire Hathaway) moving it to one of the top advertisers this week.
   • Merged AT&T and DirecTV (parent company AT&T)

Top advertisers ranked by the total number of commercials
Out of over 200 advertisers, these 12 advertisers represent roughly 30% of all non-health-related ad revenue. This excludes health & wellness, medical, and pharmaceutical companies (but includes Bayer AG because many of their products have generic or name brand alternatives).

Nutrisystem & South Beach Diet (parent company Nutrisystem) is the biggest advertiser for the third week in a row (4.5%) followed closely by Bayer AG (4.0%).

1. Nutrisystem & South Beach Diet – 4.5% Contact
2. Bayer (Aleve, Alka-Seltzer, Bayer Aspirin, Coricidin, MiraLax, One-A-Day) – 4.0%
3. GEICO & Duracell (Berkshire Hathaway) – 2.7%
^————————————————————11%
4. IAC (Angie’s List, HomeAdvisor, Match.com)
5. Allstate & Esurance
6. Nestle
7. NewDay USA
^————————————————————21%
8. My Pillow Contact
9. Beaches & Sandals Resorts Contact
10. Expedia & Trivago Contact
11. Carvana
11. Liberty Mutual Contact
^————————————————————30%
12. Applebee’s & IHOP (Dine Brands)
13. Advertising Advantage
13. AT&T & DirecTV
13. Proctor & Gamble
13. Smile Direct Club
14. Wayfair
15. Jos A Bank & Men’s Wearhouse
16. Jaguar & Land Rover
16. Jenny Craig
^————————————————————40%
17. Atlantis & The Bahamas
17. Rosland Capital
18. ADT
18. Cash Call
19. Sleep Number
19. VSP Direct
19. DR Power Grader
19. Trip Advisor
^————————————————————49%

Notables
23andMe, Capital One, Dollar Shave Club, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty,Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Nature’s Bounty ads reappeared. Office Depot & OfficeMAX ads were seen in the two previous weeks but not seen this past week.

Top 6 Fox and Friends Advertisers
Nutrisystem & South Beach Diet
Dine Brands (Applebee’s, IHOP)
23andMe
Wayfair
IAC (Angie’s List, HomeAdvisor, Match.com)
Advertising Advantage
^————————————————————23%

Top 6 Tucker Carlson Advertisers
Leesa
Jenny Craig
Allstate & Esurance
AT&T & DirecTV
Smile Direct Club
Expedia & Trivago
^————————————————————35%

Top 4 Sean Hannity Advertisers
Bayer – 11.3%
Nutrisystem & South Beach Diet – 8.1%
1000 Bulbs – 4.8%
John Deere – 4.8%
^————————————————————30%

Top 6 Laura Ingraham Advertisers
Sleep Number
Stamps.com
Rocket Mortgage (Quicken Loans)
AT&T & DirecTV
Nutrish
Allstate & Esurance
^————————————————————30%

Last updated February 25, 2018 at 11:00 am

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Covers all shows between 7 am and 11 pm Eastern Time including Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Advertiser Spotlight – Bayer AG pharmaceuticals

When I started logging Fox News advertisers, I decided to exclude companies who sold health, medical, and pharmaceutical products based on the hypothesis that consumers would not base health-related choices on whether a company advertises on any particular cable network.

Starting this week, I will include products advertised by Bayer AG – A German pharmaceutical company.

DISCLAIMER: I am not a doctor or pharmacist and the following is not medical advice. Consult your doctor or pharmacist before starting, stopping, or changing any medication.

When I include Bayer AG and recalculate the list of top advertisers, Bayer AG is projected to rank number 3 for this week. Most of the products Bayer AG advertises on Fox News have generic or name brand alternatives with identical or similar formulations and consumers can easily ask their doctor or pharmacist if there are equivalent alternatives when making purchase decisions.

Generic, store brand, or name brand alternatives are available for most of not all of these products advertised by Bayer AG*:
   • Aleve pain relief (Naproxen Sodium)
   • Alka-Seltzer chewable anti-acid
   • Bayer (Aspirin)
   • Coridin cough/cold/flu – Ingredients vary based on symptoms.
   • Miralax constipation relief
   • One-A-Day vitamins

DISCLAIMER: I am not a doctor or pharmacist and this is not medical advice. Consult your doctor or pharmacist before starting, stopping, or changing any medication.

Top Advertisers Week Ending February 16, 2018

Weekly Advertiser Wrap-Up
Here’s this week’s summary of all advertisers I’ve logged this week watching Fox News Channel.

Over 1200 commercials logged the week ending Friday, February 16, 2018

Top advertisers ranked by the total number of commercials
Out of over 200 advertisers, these 17 advertisers represent roughly 30% of all non-health-related ad revenue. This excludes health & wellness, medical, and pharmaceutical companies based on the assumption that people will not change their health decisions based on where a company advertises.

Nutrisystem & South Beach Diet (parent company Nutrisystem) is by far the biggest advertiser last week with nearly double the ads as the next biggest advertiser.

1. Nutrisystem & South Beach Diet – 4.6% Contact
2. Liberty Mutual – 2.6% Contact
3. Sleep Number – 2.3% Contact
^————————————————————10%
4. NewDay USA
5. Beaches Resorts & Sandals Resorts Contact
6. Allstate & Esurance
7. Jenny Craig Contact
8. Vistaprint Contact
8. Jos A Bank & Men’s Wearhouse (Tailored Brands, Inc.) Contact
8. Lexus
^————————————————————22%
9. Arby’s
9. Expedia & Trivago
9. My Pillow
10. HomeAdvisor
10. Wayfair
11. Office Depot & OfficeMax
11. Match.com
^————————————————————32%

Honorable mention
23andMe, Capital One, DollarShaveClub, Etrade, Hello Fresh, Keurig Green Mountain, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs.

Top 5 Fox and Friends Advertisers
Nutrisystem & South Beach Diet
Office Depot
Sleep Number
Carvana
Hulu

Top 6 Tucker Carlson Advertisers
Sleep Number
Jenny Craig
IBM
Berkeshire Hathaway
Expedia & Trivago
Leesa

Top 5 Sean Hannity Advertisers
Nutrisystem & South Beach Diet
Beaches & Sandals Resorts
LifeLock
SHRM
My Pillow

Top 6 Laura Ingraham Advertisers
Sleep Number
Wayfair
Liberty Mutual
Arby’s
Hulu
Kayak.com (Priceline Group)

Last updated February 20, 2018 at 10:00 pm
Combined Esurance & Allstate

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Covers all shows between 7 am and 11 pm Eastern Time including Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Top Advertisers Week Ending February 9, 2018

Weekly Advertiser Wrap-Up
Here’s a summary of all the advertisers I’ve logged this week.

Logged 1370 commercials the week ending Friday, February 9, 2018

Top advertisers ranked by the total number of commercials
Out of 170 advertisers, these 30 advertisers represent roughly 50% of all non-health-related ad revenue. This excludes about 50 health & wellness, medical, and pharmaceutical companies based on the assumption that people will not change their health decisions based on where a company advertises.

1. Nutrisystem & South Beach Diet – 5% Contact
2. Beaches & Sandals Resorts – 3% Contact
3. Liberty Mutual – 3% Contact
^————————————————11%

4. Publishers Clearing House
5. Sleep Number
6. Jenny Craig Contact
7. Safelite Contact
^————————————————20%

8. My Pillow
9. DirecTV
9. Lexus
9. Office Depot & OfficeMAX
9. Vistaprint
10. Allstate
^————————————————30%

11. Expedia & Trivago
11. HomeAdvisor
12. Hulu
12. ProFlowers
13. Adore Me
13. Indeed.com
13. Match.com
13. NewDay USA
13. TripAdvisor
13. Rosland Capital
^————————————————43%

14. Kayak.com (Priceline Group)
14. Lear Capital
14. Wayfair
15. Experian
15. Golden Corral
15. LifeLock
15. Ring.com
^————————————————50%

Honorable mention
23andMe, Capital One, DollarShaveClub, Etrade, Hello Fresh, Keurig Green Mountain, Office Depot & OfficeMAX, Trip Advisor, and Volvo were a target of a boycott of Sean Hannity last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
2. Office Depot & OfficeMAX
3. 23andMe
3. Hulu
4. Expedia & Trivago
4. Beaches & Sandals Resorts
4. Sleep Number
5. SmileDirectClub
5. Bath Fitter
5. Liberty Mutual
5. Wayfair

Tucker Carlson Advertisers
1. Jenny Craig
2. DirecTV
3. Sleep Number
4. Publishers Clearing House
4. ProFlowers
4. SmileDirectClub
4. Kayak.com (Priceline Group)
5. TripAdvisor
5. Stamps.com
5. NerdWallet
5. Pacific Life
5. Adore Me

Sean Hannity Advertisers
1. Beaches & Sandals Resorts
2. Adore Me
2. AtlantisBahamas
2. Publishers Clearing House
2. John Deere
2. Nutrisystem & South Beach Diet

Laura Ingraham Advertisers
1. Sleep Number
2. Hulu
3. Publishers Clearing House
4. DirecTV
4. Kayak.com (Priceline Group)
5. TripAdvisor
5. Liberty Mutual
5. Advil
5. Beaches & Sandals Resorts
5. ShipStation
5. Adore Me
5. HomeLight
5. Lexus

Last updated February 9, 2018 at 11:50 pm

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Covers all shows between 7 am and 11 pm Eastern Time including Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham