Top Advertisers Week Ending February 16, 2018

Weekly Advertiser Wrap-Up
Here’s this week’s summary of all advertisers I’ve logged this week watching Fox News Channel.

Over 1200 commercials logged the week ending Friday, February 16, 2018

Top advertisers ranked by the total number of commercials
Out of over 200 advertisers, these 17 advertisers represent roughly 30% of all non-health-related ad revenue. This excludes health & wellness, medical, and pharmaceutical companies based on the assumption that people will not change their health decisions based on where a company advertises.

Nutrisystem & South Beach Diet (parent company Nutrisystem) is by far the biggest advertiser last week with nearly double the ads as the next biggest advertiser.

1. Nutrisystem & South Beach Diet – 4.6% Contact
2. Liberty Mutual – 2.6% Contact
3. Sleep Number – 2.3% Contact
^————————————————————10%
4. NewDay USA
5. Beaches Resorts & Sandals Resorts Contact
6. Allstate & Esurance
7. Jenny Craig Contact
8. Vistaprint Contact
8. Jos A Bank & Men’s Wearhouse (Tailored Brands, Inc.) Contact
8. Lexus
^————————————————————22%
9. Arby’s
9. Expedia & Trivago
9. My Pillow
10. HomeAdvisor
10. Wayfair
11. Office Depot & OfficeMax
11. Match.com
^————————————————————32%

Honorable mention
23andMe, Capital One, DollarShaveClub, Etrade, Hello Fresh, Keurig Green Mountain, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs.

Top 5 Fox and Friends Advertisers
Nutrisystem & South Beach Diet
Office Depot
Sleep Number
Carvana
Hulu

Top 6 Tucker Carlson Advertisers
Sleep Number
Jenny Craig
IBM
Berkeshire Hathaway
Expedia & Trivago
Leesa

Top 5 Sean Hannity Advertisers
Nutrisystem & South Beach Diet
Beaches & Sandals Resorts
LifeLock
SHRM
My Pillow

Top 6 Laura Ingraham Advertisers
Sleep Number
Wayfair
Liberty Mutual
Arby’s
Hulu
Kayak.com (Priceline Group)

Last updated February 20, 2018 at 10:00 pm
Combined Esurance & Allstate

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Covers all shows between 7 am and 11 pm Eastern Time including Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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