Top Advertisers Week Ending February 24, 2018

Weekly Advertiser Wrap-Up
Here’s this week’s summary of all advertisers I’ve logged this week watching Fox News Channel.

Over 2100 commercials logged the week ending Saturday, February 24, 2018

Notes:
   • Included Bayer AG (a German pharmaceutical company) this week because many of their products have generic or name brand alternatives. A detailed explanation is here Advertiser Spotlight – Bayer AG pharmaceuticals.
   • Merged Angie’s List, HomeAdvisor, and Match.com into its parent company IAC (InterActive Corp) which moves it into one of top advertisers this week.
   • Merged GEICO and Duracell (parent company Berkshire Hathaway) moving it to one of the top advertisers this week.
   • Merged AT&T and DirecTV (parent company AT&T)

Top advertisers ranked by the total number of commercials
Out of over 200 advertisers, these 12 advertisers represent roughly 30% of all non-health-related ad revenue. This excludes health & wellness, medical, and pharmaceutical companies (but includes Bayer AG because many of their products have generic or name brand alternatives).

Nutrisystem & South Beach Diet (parent company Nutrisystem) is the biggest advertiser for the third week in a row (4.5%) followed closely by Bayer AG (4.0%).

1. Nutrisystem & South Beach Diet – 4.5% Contact
2. Bayer (Aleve, Alka-Seltzer, Bayer Aspirin, Coricidin, MiraLax, One-A-Day) – 4.0%
3. GEICO & Duracell (Berkshire Hathaway) – 2.7%
^————————————————————11%
4. IAC (Angie’s List, HomeAdvisor, Match.com)
5. Allstate & Esurance
6. Nestle
7. NewDay USA
^————————————————————21%
8. My Pillow Contact
9. Beaches & Sandals Resorts Contact
10. Expedia & Trivago Contact
11. Carvana
11. Liberty Mutual Contact
^————————————————————30%
12. Applebee’s & IHOP (Dine Brands)
13. Advertising Advantage
13. AT&T & DirecTV
13. Proctor & Gamble
13. Smile Direct Club
14. Wayfair
15. Jos A Bank & Men’s Wearhouse
16. Jaguar & Land Rover
16. Jenny Craig
^————————————————————40%
17. Atlantis & The Bahamas
17. Rosland Capital
18. ADT
18. Cash Call
19. Sleep Number
19. VSP Direct
19. DR Power Grader
19. Trip Advisor
^————————————————————49%

Notables
23andMe, Capital One, Dollar Shave Club, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty,Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Nature’s Bounty ads reappeared. Office Depot & OfficeMAX ads were seen in the two previous weeks but not seen this past week.

Top 6 Fox and Friends Advertisers
Nutrisystem & South Beach Diet
Dine Brands (Applebee’s, IHOP)
23andMe
Wayfair
IAC (Angie’s List, HomeAdvisor, Match.com)
Advertising Advantage
^————————————————————23%

Top 6 Tucker Carlson Advertisers
Leesa
Jenny Craig
Allstate & Esurance
AT&T & DirecTV
Smile Direct Club
Expedia & Trivago
^————————————————————35%

Top 4 Sean Hannity Advertisers
Bayer – 11.3%
Nutrisystem & South Beach Diet – 8.1%
1000 Bulbs – 4.8%
John Deere – 4.8%
^————————————————————30%

Top 6 Laura Ingraham Advertisers
Sleep Number
Stamps.com
Rocket Mortgage (Quicken Loans)
AT&T & DirecTV
Nutrish
Allstate & Esurance
^————————————————————30%

Last updated February 25, 2018 at 11:00 am

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Covers all shows between 7 am and 11 pm Eastern Time including Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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