Top Advertisers Week Ending March 18, 2018

Weekly Fox News Advertiser Summary
Here’s the weekly summary of all advertisers I’ve logged for the week ending March 18, 2018.

Logged over 1700 commercials between 3/12/2018 and 3/18/2018.

Top advertisers ranked by the total number of commercials
Out of over 250 advertisers, the top 14 advertisers represent roughly 28% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

1. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) – 2.9% Contact
2. Allstate & Esurance – 2.6% Contact
2. Liberty Mutual – 2.6% Contact
2. Nutrisystem & South Beach Diet Contact
^————————————————————11%

3. IAC (Angie’s List, HomeAdvisor, Match.com) Contact
4. Berkshire Hathaway (GEICO, Duracell, Kraft) Contact
4. Expedia & Trivago Contact
4. Jos A Bank & Men’s Wearhouse Contact
^————————————————————18%

5. Jenny Craig Contact
5. Publishers Clearing House
5. Beaches & Sandals Resorts Contact
5. NewDay USA Contact
6. Safelite
7. Sleep Number Contact
^————————————————————28%

Program sponsors
Tucker Carlson – Voya Financial
Sean Hannity – Talz

Other Notables
23andMe, Etrade, Hello Fresh, Keurig Green Mountain, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Capital One, Dollar Shave Club, Nature’s Bounty ads were not spotted this week.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
1. Liberty Mutual
2. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
2. Office Depot & Office Max
2. Jaguar Land Rover
3. Keurig Green Mountain
4. IAC (Angie’s List, HomeAdvisor, Match.com)
4. Expedia & Trivago
5. ADT
^————————————————————40%

Top 6 Tucker Carlson Advertisers
Sponsor – Voya Financial
1. Jenny Craig
2. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more)
2. Dine Brands (Applebee’s, IHOP)
3. Leesa
3. Safelite
3. Publishers Clearing House
3. Smile Direct Club
3. Choice Hotels
3. Takl
3. Experian
^————————————————————27%

Top Sean Hannity Advertisers
Sponsor – Taltz
1. Beaches & Sandals Resorts
1. John Deere
2. IAC (Angie’s List, HomeAdvisor, Match.com)
2. SHRM
2. Nat Geo
2. Belfor Property Restoration
2. Publishers Clearing House
2. Carvana
2. Elite Singles
2. Nutrisystem & South Beach Diet
^————————————————————40%

Top Laura Ingraham Advertisers
1. Publishers Clearing House
1. GEICO, Duracell, Kraft (Berkshire Hathaway)
2. Nutrish
2. Allstate & Esurance
2. Expedia & Trivago
2. Hulu
2. Safelite
2. Sleep Number
2. Bayer
2. Home Light
2. Wayfair
^————————————————————44%

Last updated March 21, 2018 at 6 PM

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Cease and Desist Notice from Fox News (21st Century Fox)

The author of the website FOXNEWSADVERTISERS.COM has been notified by this website’s hosting provider that it has received a cease and desist notice (“THE NOTICE”) from 21st Century Fox, parent company of Fox News, and owner of the trademark “FOXNEWS.COM”. An excerpt of the letter is included below as it was received from the website hosting provider.

In response to THE NOTICE, the hosting provider for this website has “Upon reviewing the site ourselves we believe any usage of the mark [FOXNEWSADVERTISERS.COM] to be nominative fair use and as such will be taking no action at this time and informing 21st Century Fox of this.”

In response to THE NOTICE, it is the position of the author of this website that the use of domain name “FOXNEWSADVERTISERS.COM”:
   1. Constitutes fair use under 17 U.S.C. Section 107 of the United States Copyright Act. Any copyrighted material is reproduced in good faith in small portions for nonprofit educational and informational purposes that consists of criticism, comment, and/or news reporting.
   2. Describes the contents of this website in a manner that is accurate and fair.
   3. Does not cause confusion among consumers i.e. No confusion between FOXNEWS.COM and its products and services with FOXNEWSADVERTISERS.COM which is a blog documenting the advertisers of Fox News.*
   4. Is not in competition with FOXNEWS.COM products and services.
      *Other websites using domain names beginning with “FOXNEWS” predate this website and have operated for many years including FOXNEWSBOYCOTT.COM (2009), FOXNEWSCOMMENTS.COM (2010) and constitute precedence. These websites are not affiliated with 21st Century Fox and/or Fox News according to a WHO IS lookup at https://whois.icann.org and yet have operated for years.

In response to THE NOTICE, acting in good faith, the author includes on the home page a Disclaimer and a Terms and Conditions of Use (“THE TERMS”) that explicitly disclaims any affiliation, approval, or suggestion there of, of this website to 21st Century Fox, its subsidiaries and affiliates including FOX NEWS, and requires all visitors to accept THE DISCLAIMER and THE TERMS. Visitors who do not agree are instructed to leave this website. The author of this website takes no further action at this time in response to THE NOTICE.

Cease and Desist Letter from 21st Century Fox (Fox News)
To Whom It May Concern:

I am writing to you on behalf of Twentieth Century Fox Film Corporation
and its related entities, including Fox News Network (collectively
“Fox”). Fox is the exclusive owner of, inter alia, U.S. Trademark Reg.
Nos. 1840919, 1924143 and 2318595 (for goods and services including
“providing on-line services”) for FOX, and Reg. No. 2469849 for
FOXNEWS.COM (all collectively the “FOX Mark”). By virtue of their
longstanding use in the United States and elsewhere, the FOX Mark has
long since become famous. Fox owns and operates the
http://www.foxnews.com/ website (the “FOX Site”).

It has come to our attention that the http://www.foxnewsadvertisers.com/
website (the “Infringing Website”), which we understand is hosted by you,
uses the FOX Mark without authorization on a site offering purported news
stories regarding advertising.

The use of the FOX Mark on the Infringing Website creates consumer
confusion because users encountering the FOX Mark and/or those familiar
with the FOX Site will assume that Fox sponsors, endorses, or authorizes
the use of the FOX Mark and/or the contents of the Infringing Website,
when it in fact does not. Accordingly, the Infringing Website violates
Fox’s trademark rights and constitutes unfair competition under the
Lanham Act. See 15 U.S.C. § 1114 and § 1025.

We hereby demand that you, as ISP for the Infringing Website, stop the
violation of the FOX IP by the infringer by removing or disabling users’
access to the infringer’s online location by March 12, 2018. We have
attempted to contact the owner of the Infringing Website, but they have
not responded to our email.
I have a good faith belief that the use of the material at the URL listed
above is not authorized by Fox, its agent, or the law and I declare under
penalty of perjury that I am authorized to act on behalf of Fox and the
information in this letter is accurate.
This email is not a complete statement of Fox’s rights in connection with
this matter, and nothing contained herein constitutes an express or
implied waiver of any rights, remedies, or defenses of Fox in connection
with this matter, all of which are expressly reserved.
/Kasimira C. Verdi/

Kasimira C. Verdi
Executive Director – Intellectual Property

21st Century Fox
2121 Avenue of the Stars Rm 761
Century City CA 90067
T 310.369.3110
foxip@fox.com

Top Advertisers Week Ending March 9, 2018

Weekly Fox News Advertiser Summary
Here’s the weekly summary of all advertisers I’ve logged for the week ending March 9, 2018.

Logged over 2200 commercials between 3/2/2018 and 3/9/2018.

Top advertisers ranked by the total number of commercials
Out of over 250 advertisers, the top 13 advertisers represent roughly 30% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

Nutrisystem & South Beach Diet advertising dropped to 3.8%. Spectrum (Time Warner Cable) is a new arrival among top advertisers.

1. Nutrisystem & South Beach Diet – 3.8% Contact
2. Beaches & Sandals Resorts – 3.0% Contact
3. IAC (Angie’s List, HomeAdvisor, Match.com) – 2.8% Contact
^————————————————————10%

4. Liberty Mutual Contact
5. Spectrum (Time Warner Cable)
6. Berkeshire Hathaway (GEICO, Duracell, Kraft) Contact
7. AT&T & DirecTV Contact
^————————————————————19%

8. Allstate & Esurance Contact
8. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) Contact
9. Expedia & Trivago Contact
10. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) Contact
11. Jos A Bank & Men’s Wearhouse Contact
12. Ford & Lincoln (Ford Motor Company)
^————————————————————30%

Program sponsors
NewTek, Pacific Life, Voya Financial.

Other Notables
23andMe, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Capital One, Dollar Shave Club, Nature’s Bounty ads were not spotted this week.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
2. IAC (Angie’s List, HomeAdvisor, Match.com)
3. Proctor & Gamble
3. Best Western
4. Keurig Green Mountain
5. Expedia & Trivago
5. Ford & Lincoln
6. SHRM
6. JoS A Bank & Men’s Wearhouse
7. Atlantis & The Bahamas
^————————————————————30%

Top 6 Tucker Carlson Advertisers
1. Jenny Craig
2. AT&T & DirecTV
3. Bayer
4. Allstate & Esurance
5. Safelite
5. Spectrum
^————————————————————30%

Top Sean Hannity Advertisers
1. Beaches & Sandals Resorts
1. Takl
1. Coventry Direct
2. Publishers Clearing House
2. Atlantis & The Bahamas
^————————————————————29%

Top Laura Ingraham Advertisers
1. AT&T & DirecTV
2. Kayak.com (Priceline Group)
3. Nutrisystem & South Beach Diet
3. Allstate & Esurance
3. Lexus (Toyota)
3. Expedia & Trivago
3. Liberty Mutual
^————————————————————29%

Last updated March 15, 2018 at 11:00 AM
3/15 – Corrected list of overall top advertisers

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Top Advertisers in February 2018

Monthly Fox News Advertiser Summary
Here’s the monthly summary of all advertisers I’ve logged for the month of February watching Fox News Channel.

Logged over 5000 commercials in February 2018.

Top advertisers ranked by the total number of commercials
Out of about 300 advertisers, the top 13 advertisers represent roughly 30% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

Nutrisystem & South Beach Diet (parent company Nutrisystem) has been consistently the biggest advertiser (5.1%), followed by Bayer AG (3.3%) and IAC(2.9%)

1. Nutrisystem & South Beach Diet – 5.1% Contact
2. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) – 3.3% Contact
3. IAC I(Angie’s List, HomeAdvisor, Match.com) – 2.9% Contact
^————————————————————11%
4. Liberty Mutual Contact
5. Beaches & Sandals Resorts Contact
6. Allstate & Esurance Contact
7. Berkeshire Hathaway (GEICO, Duracell, Kraft) Contact
^————————————————————20%
8. NewDay USA Contact
8. Expedia & Trivago Contact
9. AT&T & DirecTV
10. Jenny Craig Contact
11. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) Contact
12. My Pillow Contact
^————————————————————30%
13. Sleep Number Contact
14. Wayfair
15. General Motors (Chevrolet & GMC)
16. Smile Direct Club
16. Dine Brands (Applebee’s, IHOP)
16. Trip Advisor
17. Nestle
17. Carvana
^————————————————————40%
18. Arby’s
19. Lear Capital
20. Jos A Bank & Men’s Wearhouse Contact
21. Vistaprint Contact
22. Rosland Capital
23. Toyota (Lexus)
23. Cash Call
24. Indeed
25. Jaguar Land Rover
26. Long John Silver’s
^————————————————————50%
About 170 other companies
^————————————————————100%

Notables
23andMe, Capital One, Dollar Shave Club, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Nature’s Bounty ads reappeared. Office Depot & OfficeMAX ads have not been seen since Feb 16.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
2. Smile Direct Club
3. Liberty Mutual
4. Best Western
4. Expedia & Trivago
5. IAC (Angie’s List, HomeAdvisor, Match.com)
6. Carvana
6. Wayfair
7. Sleep Number
7. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
^————————————————————31%

Top 6 Tucker Carlson Advertisers
1. Jenny Craig
2. AT&T & DirecTV
3. Smile Direct Club
4. Allstate & Esurance
5. Leesa
6. Bayer
^————————————————————29%

Top Sean Hannity Advertisers
1. Nutrisystem & South Beach Diet
2. Bayer
3. Beaches & Sandals Resorts
4. LifeLock
5. SHRM
^————————————————————31%

Top Laura Ingraham Advertisers
1. Sleep Number
2. AT&T & DirecTV
2. Nutrish
3. Allstate & Esurance
3. Bayer
5. Rocket Mortgage (Quicken Loans)
5. Liberty Mutual
6. Arby’s
6. Trip Advisor
6. Nestle
6. Hulu
6. Wayfair
^————————————————————36%

Last updated March 3, 2018 at 3:30 PM

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham