Top Advertisers in February 2018

Monthly Fox News Advertiser Summary
Here’s the monthly summary of all advertisers I’ve logged for the month of February watching Fox News Channel.

Logged over 5000 commercials in February 2018.

Top advertisers ranked by the total number of commercials
Out of about 300 advertisers, the top 13 advertisers represent roughly 30% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

Nutrisystem & South Beach Diet (parent company Nutrisystem) has been consistently the biggest advertiser (5.1%), followed by Bayer AG (3.3%) and IAC(2.9%)

1. Nutrisystem & South Beach Diet – 5.1% Contact
2. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) – 3.3% Contact
3. IAC I(Angie’s List, HomeAdvisor, Match.com) – 2.9% Contact
^————————————————————11%
4. Liberty Mutual Contact
5. Beaches & Sandals Resorts Contact
6. Allstate & Esurance Contact
7. Berkeshire Hathaway (GEICO, Duracell, Kraft) Contact
^————————————————————20%
8. NewDay USA Contact
8. Expedia & Trivago Contact
9. AT&T & DirecTV
10. Jenny Craig Contact
11. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) Contact
12. My Pillow Contact
^————————————————————30%
13. Sleep Number Contact
14. Wayfair
15. General Motors (Chevrolet & GMC)
16. Smile Direct Club
16. Dine Brands (Applebee’s, IHOP)
16. Trip Advisor
17. Nestle
17. Carvana
^————————————————————40%
18. Arby’s
19. Lear Capital
20. Jos A Bank & Men’s Wearhouse Contact
21. Vistaprint Contact
22. Rosland Capital
23. Toyota (Lexus)
23. Cash Call
24. Indeed
25. Jaguar Land Rover
26. Long John Silver’s
^————————————————————50%
About 170 other companies
^————————————————————100%

Notables
23andMe, Capital One, Dollar Shave Club, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Nature’s Bounty ads reappeared. Office Depot & OfficeMAX ads have not been seen since Feb 16.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
2. Smile Direct Club
3. Liberty Mutual
4. Best Western
4. Expedia & Trivago
5. IAC (Angie’s List, HomeAdvisor, Match.com)
6. Carvana
6. Wayfair
7. Sleep Number
7. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
^————————————————————31%

Top 6 Tucker Carlson Advertisers
1. Jenny Craig
2. AT&T & DirecTV
3. Smile Direct Club
4. Allstate & Esurance
5. Leesa
6. Bayer
^————————————————————29%

Top Sean Hannity Advertisers
1. Nutrisystem & South Beach Diet
2. Bayer
3. Beaches & Sandals Resorts
4. LifeLock
5. SHRM
^————————————————————31%

Top Laura Ingraham Advertisers
1. Sleep Number
2. AT&T & DirecTV
2. Nutrish
3. Allstate & Esurance
3. Bayer
5. Rocket Mortgage (Quicken Loans)
5. Liberty Mutual
6. Arby’s
6. Trip Advisor
6. Nestle
6. Hulu
6. Wayfair
^————————————————————36%

Last updated March 3, 2018 at 3:30 PM

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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