Top Advertisers Week Ending March 9, 2018

Weekly Fox News Advertiser Summary
Here’s the weekly summary of all advertisers I’ve logged for the week ending March 9, 2018.

Logged over 2200 commercials between 3/2/2018 and 3/9/2018.

Top advertisers ranked by the total number of commercials
Out of over 250 advertisers, the top 13 advertisers represent roughly 30% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

Nutrisystem & South Beach Diet advertising dropped to 3.8%. Spectrum (Time Warner Cable) is a new arrival among top advertisers.

1. Nutrisystem & South Beach Diet – 3.8% Contact
2. Beaches & Sandals Resorts – 3.0% Contact
3. IAC (Angie’s List, HomeAdvisor, Match.com) – 2.8% Contact
^————————————————————10%

4. Liberty Mutual Contact
5. Spectrum (Time Warner Cable)
6. Berkeshire Hathaway (GEICO, Duracell, Kraft) Contact
7. AT&T & DirecTV Contact
^————————————————————19%

8. Allstate & Esurance Contact
8. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) Contact
9. Expedia & Trivago Contact
10. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) Contact
11. Jos A Bank & Men’s Wearhouse Contact
12. Ford & Lincoln (Ford Motor Company)
^————————————————————30%

Program sponsors
NewTek, Pacific Life, Voya Financial.

Other Notables
23andMe, Etrade, Hello Fresh, Keurig Green Mountain, Nature’s Bounty, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Capital One, Dollar Shave Club, Nature’s Bounty ads were not spotted this week.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
2. IAC (Angie’s List, HomeAdvisor, Match.com)
3. Proctor & Gamble
3. Best Western
4. Keurig Green Mountain
5. Expedia & Trivago
5. Ford & Lincoln
6. SHRM
6. JoS A Bank & Men’s Wearhouse
7. Atlantis & The Bahamas
^————————————————————30%

Top 6 Tucker Carlson Advertisers
1. Jenny Craig
2. AT&T & DirecTV
3. Bayer
4. Allstate & Esurance
5. Safelite
5. Spectrum
^————————————————————30%

Top Sean Hannity Advertisers
1. Beaches & Sandals Resorts
1. Takl
1. Coventry Direct
2. Publishers Clearing House
2. Atlantis & The Bahamas
^————————————————————29%

Top Laura Ingraham Advertisers
1. AT&T & DirecTV
2. Kayak.com (Priceline Group)
3. Nutrisystem & South Beach Diet
3. Allstate & Esurance
3. Lexus (Toyota)
3. Expedia & Trivago
3. Liberty Mutual
^————————————————————29%

Last updated March 15, 2018 at 11:00 AM
3/15 – Corrected list of overall top advertisers

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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