Top Advertisers Week Ending March 18, 2018

Weekly Fox News Advertiser Summary
Here’s the weekly summary of all advertisers I’ve logged for the week ending March 18, 2018.

Logged over 1700 commercials between 3/12/2018 and 3/18/2018.

Top advertisers ranked by the total number of commercials
Out of over 250 advertisers, the top 14 advertisers represent roughly 28% of all non-health-related commercials. This excludes health & wellness, medical, and pharmaceutical companies but includes Bayer AG (See Advertiser Spotlight – Bayer AG).

1. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more) – 2.9% Contact
2. Allstate & Esurance – 2.6% Contact
2. Liberty Mutual – 2.6% Contact
2. Nutrisystem & South Beach Diet Contact
^————————————————————11%

3. IAC (Angie’s List, HomeAdvisor, Match.com) Contact
4. Berkshire Hathaway (GEICO, Duracell, Kraft) Contact
4. Expedia & Trivago Contact
4. Jos A Bank & Men’s Wearhouse Contact
^————————————————————18%

5. Jenny Craig Contact
5. Publishers Clearing House
5. Beaches & Sandals Resorts Contact
5. NewDay USA Contact
6. Safelite
7. Sleep Number Contact
^————————————————————28%

Program sponsors
Tucker Carlson – Voya Financial
Sean Hannity – Talz

Other Notables
23andMe, Etrade, Hello Fresh, Keurig Green Mountain, Office Depot & OfficeMAX, Trip Advisor, and Volvo were targets of a boycott of Sean Hannity advertisers last year. While it appears they no longer advertise on Hannity, they continue to advertise on other Fox News programs. Capital One, Dollar Shave Club, Nature’s Bounty ads were not spotted this week.

Top Fox and Friends Advertisers
1. Nutrisystem & South Beach Diet
1. Liberty Mutual
2. Proctor & Gamble (Crest, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
2. Office Depot & Office Max
2. Jaguar Land Rover
3. Keurig Green Mountain
4. IAC (Angie’s List, HomeAdvisor, Match.com)
4. Expedia & Trivago
5. ADT
^————————————————————40%

Top 6 Tucker Carlson Advertisers
Sponsor – Voya Financial
1. Jenny Craig
2. Bayer AG (Aleve, Alka-Seltzer, Bayer Aspirin, One-A-Day, more)
2. Dine Brands (Applebee’s, IHOP)
3. Leesa
3. Safelite
3. Publishers Clearing House
3. Smile Direct Club
3. Choice Hotels
3. Takl
3. Experian
^————————————————————27%

Top Sean Hannity Advertisers
Sponsor – Taltz
1. Beaches & Sandals Resorts
1. John Deere
2. IAC (Angie’s List, HomeAdvisor, Match.com)
2. SHRM
2. Nat Geo
2. Belfor Property Restoration
2. Publishers Clearing House
2. Carvana
2. Elite Singles
2. Nutrisystem & South Beach Diet
^————————————————————40%

Top Laura Ingraham Advertisers
1. Publishers Clearing House
1. GEICO, Duracell, Kraft (Berkshire Hathaway)
2. Nutrish
2. Allstate & Esurance
2. Expedia & Trivago
2. Hulu
2. Safelite
2. Sleep Number
2. Bayer
2. Home Light
2. Wayfair
^————————————————————44%

Last updated March 21, 2018 at 6 PM

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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