Top Advertisers in April 2018 (Monthly Summary)

Monthly Fox News Advertiser Summary
Here’s the summary of all advertisers I’ve logged in the month of April 2018.

Logged over 7500 commercials between 04/2/2018 and 4/30/2018.

Top advertisers ranked by the total number of commercials
Out of over 350 advertisers, the top 39 advertisers represent roughly 50% of all non-health-related commercials.*
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more) grey email icon – 3.7%
2. IAC (Angie’s List, Home Advisor, Match) grey email icon -2.3%
3. Allstate & Esurance grey email icon – 2.2%
4. Nutrisystem & South Beach Diet grey email icon – 2.1%
4. Procter & Gamble (Bounty, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) grey email icon – 2.1%
^————————————————————12%
6. Beaches & Sandals grey email icon
7. Jenny Craig grey email icon
8. Expedia & Trivago grey email icon
9. Tailored Brands (Jos A Bank, Men’s Wearhouse) grey email icon
^————————————————————20%
10. My Pillow grey email icon
11. NewDay USA grey email icon
11. Liberty Mutual grey email icon
13. Carvana
14. Choice Hotels (Comfort Inn, Quality Inn, Clarion, more) grey email icon
15. Berkshire Hathaway (GEICO , Duracell , Kraft Heinz)grey email icon
^————————————————————30%
16. Honda
17. General Motors (Chevrolet, GMC, OnStar)
18. Safelite
18. Scotts Miracle-Gro
20. Cash Call
20. Lear Capital
20. Idaho Potatoes
23. Nestle (Boost, Carnation, Purina) grey email icon
24. Arby’s
^————————————————————40%
25. ODFL
26. IBM
27. Rosland Capital
27. Ford & Lincoln
27. Indeed
30. Wayfair
31. Progressive
31. ADT
31. Capital One
31. LifeLock
35. McDonalds
36. Keurig Green Mountain
36. Kayak & Priceline
38. Jaguar Land Rover grey email icon
39. Lexus & Toyota
^————————————————————50%

Known Program Sponsors
Fox & Friends – Astra Zenica (pharma), Bayer AG (Claritin-D), Expedia, Jaguar Land Rover, Keurig Green Mountain, Procter & Gamble, Red Lobster, Tailored Brands (Men’s Wearhouse),
Tucker Carlson – Astra Zenica (pharma), Bayer AG (Claritin-D), Capital One, Jaguar Land Rover, Pacific Life, Scotts Miracle-Gro
Sean Hannity – Bayer AG (Claritin-D)

Top Fox and Friends Advertisers
Known Sponsors – Astra Zenica (pharma), Bayer AG (Claritin-D), Capital One, Jaguar Land Rover, Pacific Life, Scotts Miracle-Gro
1. Bayer AG
2. Procter & Gamble
3. Nutrisystem & South Beach Diet
4. Carvana
5. Wayfair
5. Tailored Brands (Jos A Bank, Men’s Wearhouse)
7. Smile Direct Club
8. Expedia & Trivago
9. Keurig Green Mountain
9. Choice Hotels
11. IAC (Angie’s List, Home Advisor, Match)
12. Idaho Potatoes
13. Best Western
14. Progressive
14. Jaguar Land Rover
16. BASF
16. John Deere
16. ODFL
^————————————————————40%

Top Tucker Carlson Advertisers
Known Sponsors – Astra Zenica (pharma), Bayer AG (Claritin-D), Capital One, Jaguar Land Rover, Pacific Life, Scotts Miracle-Gro
1. Bayer AG
2. Jenny Craig
3. Choice Hotels
4. Leesa
5. Mitsubishi
5. Liberty Mutual
7. Jaguar Land Rover
8. Expedia & Trivago
8. La Quinta
8. Subaru
11. Allstate & Esurance
11. IAC (Angie’s List, Home Advisor, Match)
11. Procter & Gamble
11. Capital One
11. Dine Brands (Applebee’s, IHOP)
16. AT&T & DirecTV
16. Ford & Lincoln
18. Safelite
18. Fresh Pet
19. ODFL
—————————————50%

Top Sean Hannity Advertisers
Known Sponsors – Bayer AG (Claritin-D)
1. Bayer AG
2. Carvana
3. Mitsubishi
4. ADT
5. Jenny Craig
6. Atlantis
7. Ford & Lincoln
7. Zero Water
9. Simpli Safe
9. Beaches & Sandals
9. Coventry Direct
12. Round Up
12. Stamps.com
12. LifeLock
15. Our Time
15. Scotts Miracle-Gro
15. National Car Rental
^————————————————————54%

Top Laura Ingraham Advertisers
Due to an advertiser boycott led by Parkland survivor David Hoggs, over 20 companies have stopped advertising. As a result, 3 companies currently comprise about 45% of all advertising between April 9 and April 30, 2018

Full list of advertisers available here.

1. My Pillow – 21%
2. Beaches & Sandals – 19%
3. Ace Hardware – 6%
^————————————————————45%

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG).

Last updated May 2, 2018 at 11:00 PM

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Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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