Top Advertisers Week Ending May 20, 2018

Weekly Top Fox News Advertiser Summary
Last updated May 24, 2018 at 12:00 PM Comment

Here’s the weekly summary of all advertisers I’ve logged for the week ending May 20, 2018.

Logged over 2100 commercials between 05/14/2018 and 05/20/2018.

Top advertisers ranked by the total number of commercials
Out of over 230 advertisers, the top 15 advertisers represent roughly 30% of all non-health-related commercials.*

1. Allstate & Esurance & Esurance grey email icon – 3.3%
2. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, more) grey email icon – 2.7%
3. Tailored Brands (Jos A Bank, Men’s Wearhouse) (Jos A Bank, Men’s Wearhouse) grey email icon – 2.2%
^————————————————————8%
4. Carvana grey email icon
4. Procter & Gamble (Bounty, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) grey email icon
4. Beaches & Sandals grey email icon
4. IAC (Angie’s List, Home Advisor, Match) grey email icon
^————————————————————19%
8. SiriusXM
9. Honda grey email icon
9. Expedia & Trivago & Trivago grey email icon
9. Cash Call
12. Nutrisystem & South Beach Diet grey email icon
13. Jaguar Land Rover grey email icon
13. Jenny Craig grey email icon
15. Terminix
^————————————————————30%

Known Program Sponsors
Fox & Friends — Capital One, Bayer AG, Dell, Ford, Tailored Brands, ODFL, Pfizer, Procter & Gamble, Stihl
Tucker Carlson – BASF, Bayer AG, Outback, Subaru
Sean Hannity – Bayer AG, Serv Pro

Top Fox and Friends Advertisers
Known Sponsors – Capital One, Bayer AG, Dell, Ford, Tailored Brands, ODFL, Pfizer, Procter & Gamble, Stihl, USAA

1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, more)
2. Tailored Brands (Jos A Bank, Men’s Wearhouse)
3. Jaguar Land Rover
4. Smile Direct Club
4. Service Master
4. Cash Call
7. Carvana
7. Terminix
9. Expedia & Trivago
9. Nutrisystem & South Beach Diet
^————————————————————33%

Top Tucker Carlson Advertisers
Known Sponsors – BASF, Bayer AG, Outback, Subaru
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, more)
1. Jenny Craig
3. Liberty Mutual
4. Mitsubishi
4. Allstate & Esurance
4. Sleep Number
4. Terminix
4. Kayak & Priceline
9. Honda
9. Jaguar Land Rover
9. Service Master
9. La Quinta
9. Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)
9. Choice Hotels
9. Leesa
^————————————————————51%

Top Sean Hannity Advertisers
Known Sponsors – Bayer AG, Serv Pro
1. Atlantis
1. Carvana
3. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, more)
4. ADT
4. Mitsubishi
4. Coventry Direct
7. Weather Tech
7. Beaches & Sandals
7. KT Tape
7. IAC (Angie’s List, Home Advisor, Match)
7. Simpli Safe
7. Jaguar Land Rover
7. SiriusXM
7. Ford & Lincoln
7. Jenny Craig

^————————————————————60%

Top Laura Ingraham Advertisers
1. Beaches & Sandals
2. SiriusXM
3. My Pillow
3. CarFax
3. Ace Hardware
6. IAC (Angie’s List, Home Advisor, Match)
6. National Car Rental
8. Cabela’s
^————————————————————77%*
*Excludes local ads and infomercials in addition to medical/health/wellness.

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG).

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Leave a Reply