Top Advertisers in May 2018 (Monthly Summary)

Monthly Fox News Advertiser Summary
Last updated June 8, 2018 at 1:00 PM. Leave a Comment.
– Minor corrections to overall top advertisers list. Removed Safelite. It is ranked 53.

Here’s the summary of all advertisers I’ve logged in the month of May 2018.

Logged over 9700 commercials between 5/1/2018 and 5/31/2018.

Top advertisers ranked by the total number of commercials
Out of over 300 advertisers, the top 37 advertisers represent roughly 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*
1. Beaches & Sandals grey email icon – 3.2%
2. Allstate & Esurance grey email icon – 3.1%
3. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more) grey email icon – 3.0%
^————————————————————9%
4. IAC (Angie’s List, Home Advisor, Match) grey email icon – 2.8%
5. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) grey email icon – 2.5%
6. Tailored Brands (Jos A Bank, Men’s Wearhouse) grey email icon – 2.1%
7. Expedia & Trivago grey email icon – 1.9%
8. Carvana grey email icon – 1.9%
^————————————————————21%
9. Liberty Mutual grey email icon
10. Cash Call
11. SiriusXM grey email icon
11. Nutrisystem & South Beach Diet grey email icon
13. Jenny Craig grey email icon
14. General Motors (Chevrolet, GMC, OnStar) grey email icon
15. Honda grey email icon
^————————————————————31%
16. NewDay USA grey email icon
16. Berkshire Hathaway (GEICO , Duracell , Kraft Heinz)grey email icon
18. Sleep Number grey email icon
19. Publishers Clearing House grey email icon
19. Lear Capital
21. Kayak & Priceline
22. Nestle (Boost, Carnation, Purina) grey email icon
24. Arby’s
23. Bath Fitter
24. ADT
24. IBM
24. Idaho Potatoes
^————————————————————42%
27. Service Master
28. Capital One
29. Prudential
29. Ace Hardware
29. Keurig Green Mountain
32. Indeed
33. ODFL
33. Stihl
35. Jaguar Land Rover grey email icon
36. Choice Hotels (Comfort Inn, Quality Inn, Clarion, more) grey email icon
36. LifeLock
^————————————————————51%

Known Program Sponsors
Fox & Friends – Applebee’s, BASF, Bayer AG, Cabelas, Capital One, Dell, Expedia, Ford, Keurig, Novartis (pharma), ODFL, Pfizer (pharma), Procter & Gamble, Red Lobster, ServPro, Stihl, Tailored Brands, USAA
Tucker Carlson – BASF, Bayer AG, Glaxo Smith Kline (pharma), Outback, Pacific Life, Subaru
Sean Hannity – Bayer AG, Eli Lilly (pharma), Serv Pro
Laura Ingraham – Gravely, Orkin, Stanley Steemer

Top Fox and Friends Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
3. Tailored Brands (Jos A Bank, Men’s Wearhouse)
^————————————————————10%
4. Carvana
5. Cash Call
6. Keurig Green Mountain
^————————————————————19%
7. Expedia & Trivago
8. Nutrisystem & South Beach Diet
9. Stihl
10. IAC (Angie’s List, Home Advisor, Match)
10. Service Master
^————————————————————30%
12. Wayfair
13. Marcum Accountants
13. Jaguar Land Rover
15. Bath Fitter
16. Sleep Number
17. Progressive
17. 23andMe
^————————————————————39%
19 Idaho Potatoes
19 Publishers Clearing House
19 Beaches & Sandals
19 Capital One
19 ODFL
24 SiriusXM
24 Sure Payroll
26 Indeed
27 Terminix
27 Ford & Lincoln
27 General Motors (Chevrolet, GMC, OnStar)
27 Zip Recruiter
^————————————————————52%

Top Tucker Carlson Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Jenny Craig
3. Liberty Mutual
4. Sleep Number
^————————————————————20%
5. Allstate & Esurance
6. Kayak & Priceline
7. Expedia & Trivago
^————————————————————29%
8. Terminix
8. Capital One
8. Choice Hotels
11. Dine Brands (Applebee’s, IHOP)
^————————————————————39%
12. Honda
13. Ruby Tuesday
13. Service Master
15. Subaru
15. Jaguar Land Rover
^————————————————————49%

Top Sean Hannity Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Carvana
3. Beaches & Sandals
^————————————————————19%
4. ADT
4. For Hims
6. Coventry Direct
^————————————————————30%
7. Publishers Clearing House
8. Weather Tech
8. Atlantis
^————————————————————40%
10. IAC (Angie’s List, Home Advisor, Match)
10. SiriusXM
10. Progressive
^————————————————————48%
13. Experian
13. Scotts Miracle-Gro
13. Takl
16. Mitsubishi
17. Jenny Craig
^————————————————————60%

Top Laura Ingraham Advertisers
(Due to an advertiser boycott led by Parkland survivor David Hoggs, over 20 companies stopped advertising. As a result, advertising is concentrated in about 11 companies who comprise about 76% of all advertising during the month of May 2018.)
1. Beaches & Sandals – 20.5%
^————————————————————21%
2. SiriusXM – 8.7%
2. My Pillow – 8.7%
^————————————————————38%
4. CarFax – 8.3%
5. Ace Hardware –
6. IAC (Angie’s List, Home Advisor, Match)
^————————————————————60%
7. Cabela’s
8. ODFL
9 Zoho One
9 John Deere
9 National Car Rental
^————————————————————76%

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG).

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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