Monthly Fox News Advertiser Summary
Last updated June 8, 2018 at 1:00 PM. Leave a Comment.
– Minor corrections to overall top advertisers list. Removed Safelite. It is ranked 53.
Top advertisers ranked by the total number of commercials
Out of over 300 advertisers, the top 37 advertisers represent roughly 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*
1. Beaches & Sandals
– 3.2%
2. Allstate & Esurance
– 3.1%
3. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more) – 3.0%
^————————————————————9%
4. IAC (Angie’s List, Home Advisor, Match) – 2.8%
5. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) – 2.5%
6. Tailored Brands (Jos A Bank, Men’s Wearhouse) – 2.1%
7. Expedia & Trivago
– 1.9%
8. Carvana – 1.9%
^————————————————————21%
9. Liberty Mutual
10. Cash Call
11. SiriusXM
11. Nutrisystem & South Beach Diet
13. Jenny Craig
14. General Motors (Chevrolet, GMC, OnStar)
15. Honda
^————————————————————31%
16. NewDay USA
16. Berkshire Hathaway (GEICO , Duracell
, Kraft Heinz
)
18. Sleep Number
19. Publishers Clearing House
19. Lear Capital
21. Kayak & Priceline
22. Nestle (Boost, Carnation, Purina)
24. Arby’s
23. Bath Fitter
24. ADT
24. IBM
24. Idaho Potatoes
^————————————————————42%
27. Service Master
28. Capital One
29. Prudential
29. Ace Hardware
29. Keurig Green Mountain
32. Indeed
33. ODFL
33. Stihl
35. Jaguar Land Rover
36. Choice Hotels (Comfort Inn, Quality Inn, Clarion, more)
36. LifeLock
^————————————————————51%
Known Program Sponsors
• Fox & Friends – Applebee’s, BASF, Bayer AG, Cabelas, Capital One, Dell, Expedia, Ford, Keurig, Novartis (pharma), ODFL, Pfizer (pharma), Procter & Gamble, Red Lobster, ServPro, Stihl, Tailored Brands, USAA
• Tucker Carlson – BASF, Bayer AG, Glaxo Smith Kline (pharma), Outback, Pacific Life, Subaru
• Sean Hannity – Bayer AG, Eli Lilly (pharma), Serv Pro
• Laura Ingraham – Gravely, Orkin, Stanley Steemer
Top Fox and Friends Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more)
3. Tailored Brands (Jos A Bank, Men’s Wearhouse)
^————————————————————10%
4. Carvana
5. Cash Call
6. Keurig Green Mountain
^————————————————————19%
7. Expedia & Trivago
8. Nutrisystem & South Beach Diet
9. Stihl
10. IAC (Angie’s List, Home Advisor, Match)
10. Service Master
^————————————————————30%
12. Wayfair
13. Marcum Accountants
13. Jaguar Land Rover
15. Bath Fitter
16. Sleep Number
17. Progressive
17. 23andMe
^————————————————————39%
19 Idaho Potatoes
19 Publishers Clearing House
19 Beaches & Sandals
19 Capital One
19 ODFL
24 SiriusXM
24 Sure Payroll
26 Indeed
27 Terminix
27 Ford & Lincoln
27 General Motors (Chevrolet, GMC, OnStar)
27 Zip Recruiter
^————————————————————52%
Top Tucker Carlson Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Jenny Craig
3. Liberty Mutual
4. Sleep Number
^————————————————————20%
5. Allstate & Esurance
6. Kayak & Priceline
7. Expedia & Trivago
^————————————————————29%
8. Terminix
8. Capital One
8. Choice Hotels
11. Dine Brands (Applebee’s, IHOP)
^————————————————————39%
12. Honda
13. Ruby Tuesday
13. Service Master
15. Subaru
15. Jaguar Land Rover
^————————————————————49%
Top Sean Hannity Advertisers
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, more)
2. Carvana
3. Beaches & Sandals
^————————————————————19%
4. ADT
4. (pharma)
6. Coventry Direct
^————————————————————30%
7. Publishers Clearing House
8. Weather Tech
8. Atlantis
^————————————————————40%
10. IAC (Angie’s List, Home Advisor, Match)
10. SiriusXM
10. Progressive
^————————————————————48%
13. Experian
13. Scotts Miracle-Gro
13. Takl
16. Mitsubishi
17. Jenny Craig
^————————————————————60%
Top Laura Ingraham Advertisers
(Due to an advertiser boycott led by Parkland survivor David Hoggs, over 20 companies stopped advertising. As a result, advertising is concentrated in about 11 companies who comprise about 76% of all advertising during the month of May 2018.)
1. Beaches & Sandals – 20.5%
^————————————————————21%
2. SiriusXM – 8.7%
2. My Pillow – 8.7%
^————————————————————38%
4. CarFax – 8.3%
5. Ace Hardware –
6. IAC (Angie’s List, Home Advisor, Match)
^————————————————————60%
7. Cabela’s
8. ODFL
9 Zoho One
9 John Deere
9 National Car Rental
^————————————————————76%
*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG).