Laura Ingraham Advertisers – Daily Update Episode 2

Last updated June 29, 2018 at 11:00 PM. Leave a Comment
– 7/12 – Update daily advertisers
– 7/12 – Add weekly summary for the weeks ending 6/22 and 6/29.

On June 18, 2018, Laura Ingraham referred to the public outrage over the forced separation of immigrant children from their parents as “hilarious” and the makeshift detention centers for immigrant children as “essentially summer camps.” The next day, Parkland survivor David Hogg called for a second advertiser boycott of Ingraham’s show.

Quote “If we get these advertisers pulled maybe @Ingraham will have to become a camp counselor and learn how wrong she is.
     1. @BeachesResorts & @SandalsResorts
     2. @SIRIUSXM
     3. @CarfaxReports
     4. @AceHardware
     5. @IAC (Angie’s List, Home Advisor, Match) *Dropped*
     6. @Cabelas
     7. @JohnDeere”
David Hogg (@davidhogg111)

This page will contain a daily update of Ingraham’s advertisers while this story develops. Lists of her top advertisers are also available here:
Top Ingraham Advertisers for the Month of May 2018 (Monthly Summary)
Top Ingraham Advertisers Week Ending June 17, 2018 (Weekly Summary)
Top Ingraham Advertisers Week Ending June 9, 2018 (Weekly Summary)

David Hogg first called for a boycott of Ingraham’s advertisers the end of March 2018. Over 25 advertisers left during the boycott have not returned. Today, the quality of Ingraham’s advertisers continues to be below the norm.

In the month of May, Sandals Resorts (advertising both “Beaches” and “Sandals” resorts) made up an unusually large portion (20%) of her advertising. My Pillow and Ace Hardware rounded up the top 33%. Notably, Ace Hardware had agreed to stop advertising back in April but later reversed their decision and continues to advertise; My Pillow’s founder is a Trump supporter and refused to pull advertising.

Update 6/21 – Politico reports that IAC (Home Advisor, Angie’s List) has pulled their ads. Other advertisers have declined to comment to multiple reporters on their advertising plans. One news outlet equated the companies refusal to comment to there being “no advertiser boycott”. However, this appears inaccurate.

Over 25 advertisers have pulled their ads after Hogg’s first boycott in March and nearly all have not returned. Also, when you look at the top advertisers of Fox News in May 2018, only 2 out of the 36 top advertisrs ran commercials on Ingraham’s program since her repugnant comments on Monday.

Are advertisers quietly pulling their ads, redirecting them to other programs, or avoiding Ingraham outright? We can’t say. However, we can observe that the overall quantity and quality of advertisers on Ingraham’s program continue to be below the norm.

Update 6/26/2018
Last week, one advertiser made up a whopping 30% of all commercials airings on Ingraham’s show. The top 5 make up about 60% of all commercials.

Top Laura Ingraham Advertisers 6/22/2018 (Weekly Summary)
1. @BeachesResorts & @SandalsResorts30.0%
^———————————————————————-30.0%
2. Takl – 8.6%
2. @AceHardware – 8.6%
4. @Cabelas – 7.1%
4. My Pillow – 7.1%
^———————————————————————61.4%
Notably Ace Hardware and Cabela’s, and Takl did not appear this Monday or Tuesday; CarFax and John Deere have not appeared in over a week ever since David Hogg announced a second boycott. IAC pulled their ads last week. My Pillow’s founder is a Trump supporter and will not pull his ads.

Top Laura Ingraham Advertisers 6/29/2018 (Weekly Summary)
1. @BeachesResorts & @SandalsResorts19.5%
1. My Pillow – 19.5%
^———————————————————————-39.0%
3. @WeatherTech – 4.9%
3. @Scotts_MGro – 4.9%
3. @AceHardware – 4.9%
3. Lear Capital – 4.9%
^———————————————————————-58.5%
Many advertisers from the previous week did not appear this week. My Pillow’s founder is a Trump supporter and will not pull his ads.

Daily Updates

Laura Ingraham Advertisers – Monday July 9, 2018
Time* Brand Comments
2220 Novo Nordisk
(local ads)
2230 (local ads)
(pharma) Rohto Pharmaceuticals
Clear Choice
(local ads)
Sandals Beaches and Sandals
(local ads)
2240 (local ads)
Blue Emu
My Pillow
Nat Geo 21st Century Fox (parent of Fox News)
2250 Serv Pro
Duracell Berkeshire Hathaway
(local ads)
(infomercial)
2255 Visiting Angels
Clear Choice
(pharma) Takeda Pharmaceuticals
Laura Ingraham Advertisers – Tuesday July 10, 2018
Time* Brand Comments
2220 Duracell Berkeshire Hathaway
(medical testing)
(local ads)
Blue Emu
(local ads)
2230 Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
Visiting Angels
(local ads)
(pharma) Rohto Pharmaceuticals
2140 Eli Lilly (pharma)
Clear Choice
(supplement)
RectiCare LOL – AFAIK this ad only appears on Ingraham and not on any other program
6 am to 11 pm, Mon-Sun, since April
2250 (local ads)
eHarmony
(elder care) Senior Helpers
2255 Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
My Pillow
Nat Geo 21st Century Fox (parent of Fox News)
Laura Ingraham Advertisers – Wednesday July 11, 2018
Time* Brand Comments
2220 Mitsubishi
Starkist
NRA
(local ads)
2230 Sargento
Sandals Beaches and Sandals
(pharma) Takeda Pharmaceuticals
2240 Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
My Pillow
RectiCare LOL – AFAIK this ad only appears on Ingraham and not on any other program
6 am to 11 pm, Mon-Sun, since April
2250 Cabela’s
(local ads)
(local ads)
(local ads)
(local ads)
0255 Mitsubishi
Clear Choice
Laura Ingraham Advertisers – Thursday July 12, 2018
Time* Brand Comments
2220 Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
Mitsubishi
Starkist
FX Channel 21st Century Fox (parent of Fox News)
(local ads)
2230 GSK (pharma)
Sandals
(pharma) Rohto Pharmaceuticals
Clear Choice
2240 Salonpas Contact form
(local ads)
Visiting Angels
Nat Geo 21st Century Fox (parent of Fox News)
(PSA)
2250 Cabela’s
Church & Dwight (Arm & Hammer, OxiClean) Contact form
(local ads)
eHarmony
(local ads)
2255 Mitsubishi
Starkist
(local ads)
Nat Geo 21st Century Fox (parent of Fox News)
(PSA)

*Times are approximate.

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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