Top Advertisers in June 2018 (Monthly Summary)

Last updated July 15, 2018 at 3:00 PM. @ConsumerFX
– Update 7/15 at 2:00 PM – Add percentages; Revise Twitter Links & Program Sponsors

List of top Fox News advertisers logged in the Month of June 2018. Over 11,400 commercials logged between 6/1/2018 and 6/30/2018.

New Twitter Feed – @ConsumerFX
Follow our brand new Twitter feed @ConsumerFX to be notified when a new list is published.

Top Fox News Advertisers
Ranked by total number of commercial airings. Out of over 300 advertisers, the top 37 advertisers represent roughly 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*
1. Beaches & Sandals grey email icon (4.2%)
2. Allstate & Esurance grey email icon (3.6%)
3. IAC (Angie’s List , Home Advisor , Match ) grey email icon (3.5%)
^————————————————————11%
4. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more) grey email icon
5. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) grey email icon
6. Tailored Brands (Jos A Bank , Men’s Wearhouse ) grey email icon
^————————————————————19%
7. NewDay USA grey email icon
8. Liberty Mutual grey email icon
9. General Motors (Chevrolet, GMC, OnStar) grey email icon
10. Berkshire Hathaway (GEICO , Duracell , Kraft Heinz)grey email icon
11. Cash Call
12. Expedia & Trivago grey email icon
^————————————————————30%
13. Trip Advisor grey email icon
14. Carvana grey email icon
15. Lear Capital
16. Nutrisystem & South Beach Diet grey email icon
17. Bath Fitter
18. Amazon.com (Audible, Pill Pack, Ring) grey email icon
19. Stihl grey email icon
20. Sleep Number grey email icon
21. ADT
21. Progressive grey email icon
^————————————————————41%
23. Capital One
24. Choice Hotels (Comfort Inn, Quality Inn, Clarion, more) grey email icon
24. Idaho Potatoes
24. Nestle (Boost, Carnation, Purina) grey email icon
27. Ace Hardware
28. Atlantis
29. Indeed
29. Jaguar Land Rover grey email icon
31. Dine Brands (Applebee’s , IHOP )
31. Thryv
33. Arby’s
33. Consumer Cellular
33. IBM
^————————————————————51%

Program Sponsors
Fox & FriendsKeurig Green Mountain (Major Sponsor), Bayer AG (Major Sponsor), American Petroleum Institute, Cabela’s, California Walnuts, Capital One, Eli Lilly (pharma), Expedia & Trivago, Ford & Lincoln, Gilead Sciences (pharma), Novo Nordisk (pharma), Pfizer (pharma), Mahindra, Marcum LLP, Maui Jim, Procter & Gamble, Red Lobster, Sleep Number, Stihl, Subaru, Tailored Brands (Jos A Bank, Mens Wearhouse), USAA
Tucker Carlson – Allstate & Esurance, Bayer AG, Experian, Liberty Mutual, Mahindra, Mitsubishi
Sean Hannity – Belfor, California Walnuts, Jaguar Land Rover
Laura Ingraham – Orkin

Top Fox and Friends Advertisers
Sponsors in bold. Additional sponsors – American Petroleum Institute, Cabela’s, California Walnuts, Capital One, Eli Lilly (pharma), Ford & Lincoln, Gilead Sciences (pharma), Novo Nordisk (pharma), Pfizer (pharma), Mahindra, Maui Jim, Red Lobster, Subaru, USAA
1. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, more)
2. Cash Call
3. Stihl
^————————————————————12%
4. Tailored Brands (Jos A Bank, Men’s Wearhouse)
5. Nutrisystem & South Beach Diet
6. IAC (Angie’s List, Home Advisor, Match)
^————————————————————19%
7. Wayfair
8. Bayer AG *Major Sponsor* (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
9. Keurig Green Mountain *Major Sponsor*
9. Expedia & Trivago
9. Jaguar Land Rover
12. Marcum LLP
^————————————————————30%
13. Progressive
13. Beaches & Sandals
15. Sleep Number
16. Trip Advisor
17. Vistaprint
18. General Motors (Chevrolet, GMC, OnStar)
^————————————————————39%
19. Stamps.com
19. Bath Fitter
19. Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)
19. Idaho Potatoes
23. Carvana
24. 23andMe
24. Rug Doctor
26. Consumer Cellular
^————————————————————50%
*Sponsors in bold

Top Tucker Carlson Advertisers
Sponsors in bold. Additional Sponsors: Bayer AG, Experian, Mahindra
1. Liberty Mutual
2. Expedia & Trivago
^————————————————————10%
3. Dine Brands (Applebee’s, IHOP)
3. Allstate & Esurance
3. Sleep Number
^————————————————————20%
6. Procter & Gamble
6. Capital One
8. Progressive
8. Jenny Craig
^————————————————————32%
10. TD Ameritrade
10. Zoho One
10. Tena
13. Mitsubishi
^————————————————————41%
14. Stamps.com
14. Choice Hotels
16. Priceline Group (Kayak)
16. Ford & Lincoln
16. Jaguar Land Rover
^————————————————————51%

Top Sean Hannity Advertisers
Sponsors – Jaguar Land Rover, Belfor, California Walnuts
1. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
2. Beaches & Sandals
^————————————————————15%
3. IAC (Angie’s List, Home Advisor, Match)
4. ADT
^————————————————————26%
5. Mitsubishi
6. Carvana
6. Atlantis
^————————————————————38%
8. Progressive
8. Zoho One
10. Zero Water
^————————————————————51%
11. Sani 360
11. Simpli Safe
11. Next Era Energy
14. Experian
^————————————————————63%
15. Facebook
15. SiriusXM
15. Overstock
18. Golden Corral
^————————————————————72%

Top Laura Ingraham Advertisers
Due to an advertiser boycott led by Parkland survivor David Hoggs in April and in June, over 25 companies pulled their advertising. As a result, Ingraham’s advertising is concentrated in 15 companies who comprise over 70% of all her advertising. Beaches & Sandals alone comprises about 21%.
Sponsor – Orkin
1. Beaches & Sandals
^————————————————————21%
2. My Pillow *Will not pull ads*
3. Ace Hardware *Will not pull ads*
^————————————————————33%
4. Cabela’s
5. Zoho One
^————————————————————42%
6. IAC (Angie’s List, Home Advisor, Match) *Pulled Ads*
6. Mitsubishi
8. SiriusXM
^————————————————————54%
9. Takl
9. (informercial)
11. Duluth Trading
12. Starkist
12. CarFax
13. Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)
13. (infomercial)
13. Nerd Wallet
^————————————————————73%

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG).

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Leave a Reply