Laura Ingraham Advertisers – Daily Update Episode 2

Last updated September 11, 2018 at 12:00 PM. @ConsumerFX
– 9/11 – Added link to monthly summary for August 2018

The latest list of Ingraham’s top advertisers is pinned the homepage (and here Top Ingraham Advertisers for the Month of August 2018 (Monthly Summary) *New*)

On June 18, 2018, Laura Ingraham referred to the public outrage over the forced separation of immigrant children from their parents as “hilarious” and the makeshift detention centers for immigrant children as “essentially summer camps.” The next day, Parkland survivor David Hogg called for a second advertiser boycott of Ingraham’s show.

Quote “If we get these advertisers pulled maybe @Ingraham will have to become a camp counselor and learn how wrong she is.
     1. @BeachesResorts & @SandalsResorts
     2. @SIRIUSXM
     3. @CarfaxReports
     4. @AceHardware
     5. @IAC (Angie’s List, Home Advisor, Match) *Dropped*
     6. @Cabelas
     7. @JohnDeere”
David Hogg (@davidhogg111)

David Hogg first called for a boycott of Ingraham’s advertisers the end of March 2018. Over 25 advertisers left during the boycott have not returned. Today, the quality of Ingraham’s advertisers continues to be below the norm.

In the month of May, Sandals Resorts (advertising both “Beaches” and “Sandals” resorts) made up an unusually large portion (20%) of her advertising. My Pillow and Ace Hardware rounded up the top 33%. Notably, Ace Hardware had agreed to stop advertising back in April but later reversed their decision and continues to advertise; My Pillow’s founder is a Trump supporter and refused to pull advertising.

Update 6/21 – Politico reports that IAC (Angie’s List, Home Advisor, Match) has pulled their ads. Other advertisers have declined to comment to multiple reporters on their advertising plans. One news outlet equated the companies refusal to comment to there being “no advertiser boycott”. However, this appears inaccurate.

Over 25 advertisers have pulled their ads after Hogg’s first boycott in March and nearly all have not returned. Also, when you look at the top advertisers of Fox News in May 2018, only 2 out of the 36 top advertisers ran commercials on Ingraham’s program since her repugnant comments on Monday.

Are advertisers quietly pulling their ads, redirecting them to other programs, or avoiding Ingraham outright? We can’t say. However, we can observe that the overall quantity and quality of advertisers on Ingraham’s program continue to be below the norm.

Update 6/26/2018
Last week, one advertiser made up a whopping 30% of all commercials airings on Ingraham’s show. The top 5 make up about 60% of all commercials.

Top Laura Ingraham Advertisers 6/22/2018 (Weekly Summary)
1. @BeachesResorts & @SandalsResorts30.0%
^———————————————————————-30.0%
2. Takl – 8.6%
2. @AceHardware – 8.6%
4. @Cabelas & @BassProShops – 7.1%
4. My Pillow *Won’t pull ads* – 7.1%
^———————————————————————61.4%
Notably Ace Hardware and Cabela’s, and Takl did not appear this Monday or Tuesday; CarFax and John Deere have not appeared in over a week ever since David Hogg announced a second boycott. IAC pulled their ads last week. My Pillow’s founder is a Trump supporter and will not pull his ads.

Update 8/8/2018
Ingraham escalates her race-baiting to new heights with a monologue that was endorsed by KKK David Duke and was swiftly met by strong calls for an advertiser boycott on social media, and harsh criticism across news outlets.
    • Google News Ingraham
   • Twitter Search Ingraham

Top Laura Ingraham Advertisers 6/29/2018 (Weekly Summary)
1. @BeachesResorts & @SandalsResorts19.5%
1. My Pillow *Won’t pull ads*19.5%
^———————————————————————-39.0%
3. @WeatherTech – 4.9%
3. @Scotts_MGro – 4.9%
3. @AceHardware *Won’t pull ads* – 4.9%
3. Lear Capital – 4.9%
^———————————————————————-58.5%
Many advertisers from the previous week did not appear this week. My Pillow’s founder is a Trump supporter and will not pull his ads.

Top Laura Ingraham Advertisers 7/15/2018 (Weekly Summary)
1. (local ad/infomercial)
2. @MitsuCars
^———————————————————————-21.8%
3. @Bayer AG/Monsanto, @BayerUS
3. @StarkistCharlie
3. @BeachesResorts & @SandalsResorts
^———————————————————————-43.7%
Other advertisers – Berkshire Hathaway (@GEICO, @Duracell, @KraftHeinzCo), @eHarmony, @SargentoCheese

Top Laura Ingraham Advertisers 7/22/2018 (Weekly Summary)
1. @HomeToGo
2. @AceHardware *Won’t pull ads*
2. @MitsuCars
^———————————————————————-33%
4. @Cabelas & @BassProShops
5. @Bayer AG/Monsanto, @BayerUS
5. @BeachesResorts & @SandalsResorts
5. My Pillow *Won’t pull ads*
^———————————————————————-60%
Other advertisers – @Allstate & @Esurance, Dine Brands (@Applebee’s, @IHOP)

Top Laura Ingraham Advertisers 7/29/2018 (Weekly Summary)
1. @HomeToGo
2. @BeachesResorts & @SandalsResorts
3. @StarkistCharlie
^———————————————————————-44%
5. @Bayer AG/Monsanto, @BayerUS
5. Purple Mattress
5. @Cabelas & @BassProShops
5. Dine Brands (@Applebee’s, @IHOP)
5. My Pillow *Won’t pull ads*
^———————————————————————-80%
Other advertisers – NordVPN, NRA

Top Laura Ingraham Advertisers 8/5/2018 (Weekly Summary)
1. @AceHardware *Won’t pull ads*
^———————————————————————-14%
2. @BeachesResorts & @SandalsResorts
2. @HomeToGo
2. @NerdWallet
^———————————————————————-48%
5. Ship Station
5. @StarkistCharlie
7. Purple Mattress
7. @Bayer AG/Monsanto, @BayerUS
9. Dine Brands (@Applebee’s, @IHOP)
9. My Pillow *Won’t pull ads*
^———————————————————————-89%
Other advertisers – Arm & Hammer, @eHarmony, Mile 22 (film), @NRA, @SargentoCheese

Top Laura Ingraham Advertisers 8/10/2018 (Weekly Summary)
1. @HomeToGo
2. @NerdWallet
2. Purple Mattress
2. @AceHardware *Won’t pull ads*
^———————————————————————-48%
5. @Enterprise & @NationalPro Car Rental
6. @Bayer/@MonsantoCo, @BayerUS
6. Dine Brands (@Applebee’s, @IHOP)
6. My Pillow *Won’t pull ads*
6. @eHarmony
6. @BeachesResorts & @SandalsResorts
11. @MitsuCars
11. @operationfinale
11. @mile22movie
11. @ShipStation
^———————————————————————-84%
Other national advertisers –
@Cabelas & @BassProShops, @JennyCraig, @NRA, @StarKistCharlie, @WarrenBuffett (Berkshire Hathaway @GEICO, @Duracell, @KraftHeinzCo, @OscarMayer)

Top Laura Ingraham Advertisers 8/19/2018 (Weekly Summary)
Summary will be posted sometime after Friday’s 11 PM show. Here are the daily list of advertisers.

Notably absent Monday, Tuesday, and Wednesdary are Applebee’s/IHOP, eHarmony, Enterprise/National, Mitsubishi.

Ingraham’s ad volume and quality continue to be down substantially – Roughly 50% compared to February before David Hogg called for the first boycott.

Monday, August 13, 2018
@BeachesResorts+@SandalsResorts(Major Sponsor), @coventrydirect, @JennyCraig, @Salonpas, @sanofi(pharma), @StarKistCharlie, @Trusted_Choice, @USAA, @vandapharma(pharma), @WaxRx, Church & Dwight(Arm & Hammer), Kavanaugh PAC, Prestige Brands (Fleet enema), My Pillow(Major Sponsor, Won’t pull ads)

Tuesday, August 14, 2018
@AceHardware(2X)(Major Sponsor), @Bayer+@BayerUS+@MonsantoCo(2X)(Major Sponsor), @BeachesResorts+@SandalsResorts(2X)(Major Sponsor), @ClearChoice, @NovoNordisk, @Rohto, @soclean, @StarKistCharlie, @Trusted_Choice, @VisitingAngels, @WaxRx, My Pillow(Major Sponsor, Won’t pull ads)

Wednesday, August 15, 2018
@AceHardware(2X)(Major Sponsor), @Bayer+@BayerUS+@MonsantoCo(2X)(Major Sponsor), @Cabelas+@BassProShops(Major Sponsor), @soclean(2X Major Sponsor),@ClearChoice, @coventrydirect, @HomeToGo , @JennyCraig, Purple Mattress, Takeda (pharma), @vandapharma(pharma), @WaxRx, My Pillow(Major Sponsor, Won’t pull ads), 21st Century Fox (FX Channel, Nat Geo), and films Mile 22 and Peppermint.

Thursday, August 16, 2018
@AceHardware(Major Sponsor), @Bayer+@BayerUS+@MonsantoCo(Major Sponsor), @BeachesResorts+@SandalsResorts(Major Sponsor), @Duracell(@WarrenBuffett Berkshire Hathaway)(Major Sponsor), @Mile22Movie, @NRA, @PurpleMattress, @sanofi(pharma), @soclean, @vandapharma(pharma), @WaxRx, Visiting Angels, 21st Century Fox (FX, Nat Geo)

Friday, August 17, 2018
@AceHardware(Major Sponsor), @Cabelas & @BassProShops, @ClearChoice(Major Sponsor), @JennyCraig(Major Sponsor), @PurpleMattress(2X)(Major Sponsor), @InogenOne, @novonordisk(pharma), @PapillonMovie, @Salonpas, @Sanofi(pharma), @StarkistCharlie, @TakedaPharma(pharma), Home to Go, Kavanaugh PAC, Senior Helpers

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Top Fox News Advertisers July 2018 (Monthly Summary)

Last updated August 7, 2018 at 7:30 PM. @ConsumerFX
– Correction 8/7 – Top Fox News Advertisers should read “Out of over 250 advertisers, top 34 advertisers represent about 50% of all commercials.”

Here are the lists of the top Fox News advertisers logged in the Month of July 2018. Over 8,600 commercials logged between 7/9/2018 and 7/31/2018. Advertisers were not logged the week of July 4th Independence Day.

Top Fox News Advertisers
Ranked by total number of commercial airings. Out of over 250 advertisers, the top 34 advertisers represent about 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*

Additional Major Sponsor – Keurig Green Mountain (Fox & Friends)
1. IAC (Angie’s List , Home Advisor , Match ) grey email icon
2. Allstate & Esurance grey email icon
3. Bayer AG (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more) grey email icon
^————————————————————9%
4. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, much more) grey email icon
5. Liberty Mutual grey email icon
6. Nutrisystem & South Beach Diet grey email icon
7. Beaches & Sandals grey email icon
8. Progressive grey email icon
^————————————————————21%
9. Office Depot & Office Max *New*
10. NewDay USA grey email icon
11. Warren Buffett & Berkshire Hathaway (GEICO , Duracell , Kraft Heinz)grey email icon
12. Dine Brands (Applebee’s , IHOP )
13. Trip Advisor grey email icon
^————————————————————30%
14. Expedia & Trivago grey email icon
15. Nestle (Boost, Carnation, Purina) grey email icon
16. Ford & Lincoln *New*
17. My Pillow
17. Amazon.com (Audible, Pill Pack, Ring) grey email icon
19. eHarmony (big increase in ads)
20. Lear Capital
21. NordVPN *New*
^————————————————————40%
22. Cash Call
23. Honda & Acura
23. General Motors (Buick, Chevrolet, GMC, OnStar) grey email icon
25. Kayak & Priceline *New*
26. Carvana
26. Choice Hotels (Clarion, Comfort Inn, Econolodge, Quality Inn, etc.)
28. Home to Go *New*
28. Indeed
30. Arby’s
30. LifeLock *New*
30. Nerd Wallet
30. PCH *New*
^————————————————————51%

Top Fox News Advertisers – Consumer Goods, Dining, Travel
• Credit – Capital One
• Consumer – Keurig Green Mountain, Nestle (Boost, Carnation, Gerber, Purina), Tena
   – Bayer AG/Monsanto – Aleve, Alka-Seltzer, Bayer Aspirin, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, Pampers, Round Up, more)
   – Procter & Gamble – Bounty, Cascade, Charmin, Crest, Downy, Febreze, Gillette, Luvs, Oral-B, Olay, Swiffer, Tide, Venus, more)
   – Warren Buffett – Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz, Maxwell House, Oscar Mayer, Planters)
• Office Supplies – Office Depot & Office Max
• Dining – Arby’s, Dine Brands (Applebee’s, IHOP), Golden Corral, Red Lobster
• Travel – Expedia & Trivago, Priceline Group (Kayak), Trip Advisor
• Lodging – Choice Hotels, Motel 6
• Vacation – Atlantis & The Bahamas, Beaches & Sandals

Program & Segment Sponsors
Companies are labeled as sponsors if they are introduced by “This program/segment sponsored by”
Fox & Friends – Keurig Green Mountain (Major Sponsor), Bayer AG/Monstanto (Major Sponsor), Capital One, Ford & Lincoln, Liberty Mutual, Mahindra, Progressive, Rocket Mortgage/Quicken Loans, Red Lobster, USAA
Tucker Carlson – Bayer AG/Monsanto, Indeed
Sean Hannity – Bayer AG/Monsanto

Top Fox and Friends Advertisers
Sponsors in bold. Additional sponsors – Capital One, Liberty Mutual, Mahindra, Pfizer, Red Lobster, USAA
1. Procter & Gamble (Bounty, Cascade, Crest, Downy, Gillette, Oral-B, Olay, Swiffer, Tide, Venus, more)
2. Progressive *Sponsor*
3. Nutrisystem & South Beach Diet
^————————————————————12%
4. IAC (Angie’s List, Home Advisor, Match)
5. Cash Call
6. Office Depot & Office Max
7. Ford & Lincoln *Sponsor*
^————————————————————20%
8. Wayfair
9. eHarmony
10. Bayer AG/Monstanto *Major Sponsor* (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more)
^————————————————————31%
11. PetSmart (Chewy)
12. Keurig Green Mountain *Major Sponsor*
13. Expedia & Trivago
13. Home to Go
15. Carvana
16. Nestle (Boost, Carnation, Gerber, Purina)
16. Trip Advisor
16. Vistaprint
^————————————————————42%
19. Amazon.com (Audible, Pill Pack, Ring)
19. Beaches & Sandals
21. Mahindra
22. 23andMe
22. Best Western
22. NordVPN
22. Sleep Number
^————————————————————52%
Other advertisers – Arby’s Capital One, Best Western, Cabela’s & Bass Pro Shops, Choice Hotels, Dine Brands (Applebee’s, IHOP), Kayak & Priceline, Golden Corral, Warren Buffet / Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)

Top Tucker Carlson Advertisers
Sponsors in bold. Additional sponsors – Indeed
1. Bayer AG & Monsanto *Major Sponsor*
2. IAC (Angie’s List, Home Advisor, Match)
^————————————————————9%
3. Progressive
4. Allstate & Esurance
5. Expedia & Trivago
5. Procter & Gamble
^————————————————————24%
7. Ford & Lincoln
8. Honda & Acura
8. Liberty Mutual
8. Office Depot & Office Max
8. Sleep Number
8. Subaru
^————————————————————40%
13. Dine Brands (Applebee’s, IHOP)
13. Choice Hotels
15. 23andMe
15. General Motors (Buick, Chevrolet, GMC, OnStar)
15. Leesa
15. Long John Silver’s
^————————————————————54%
Other advertisers – Atlantis & The Bahamas, Capital One, Golden Corral, Kayak & Priceline, La Quinta, Red Lobster, Ruby Tuesday, Southwest, Tena, Warren Buffett / Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)

Top Sean Hannity Advertisers
1. Bayer AG & Monsanto *Major Sponsor*
2. Progressive
3. Atlantis & The Bahamas
4. Office Depot & Office Max
5. Purple Mattress
^————————————————————31%
6. Zero Water
7. Beaches & Sandals
7. Experian
9. ADT
9. Amazon.com (Audible, Pill Pack, Ring)
11. Weather Tech
11. Ford & Lincoln
^————————————————————54%
13. Coventry Direct
14. USAA
14. Jaguar Land Rover
14. HD Vision
14. Nerd Wallet
18. Simpli Safe
18. PCH
18. Purdue Global
18. Sani 360
^————————————————————74%
Other advertisers – Cabela’s & Bass Pro Shops, Golden Corral, Motel 6

Top Laura Ingraham Advertisers
This is a monthly summary the top advertisers in July. The list of advertisers for last week (ending Friday, August 10, 2018) are pinned to the homepage and here
Due to an advertiser boycott led by Parkland survivor David Hoggs in April, in June, and now in August, over 25 companies pulled their advertising. As a result, Ingraham’s advertising is concentrated in 15 companies who comprise over 73% of all her advertising. The top three companies alone comprise about 28% of commercials.
1. Home to Go
2. Beaches & Sandals
3. Bayer AG & Monsanto
^————————————————————28%
4. Starkist
5. Mitsubishi
5. My Pillow
7. Cabela’s & Bass Pro Shops
^————————————————————52%
8. Nerd Wallet
9. Purple Mattress
9. Life Quotes
11. Dine Brands (Applebee’s, IHOP)
11. (Local Ad)
11. Ace Hardware
14. VariDesk
14. NRA
^————————————————————73%
Other advertisers – Warren Buffett / Berkshire Hathaway (GEICO, Duracell, Kraft, Heinz)

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG which is included (See Advertiser Spotlight – Bayer AG)

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham