Top Fox News Advertisers August 2018 (Monthly Summary)

Last updated September 7, 2018 at 11:30 PM. @ConsumerFX

Here are the lists of the top Fox News advertisers logged in the Month of August 2018. Over 11,500 commercials logged between 8/1/2018 and 3/31/2018.

Top Fox News Advertisers
Ranked by total number of commercial airings. Out of over 250 advertisers, the top 30 advertisers represent about 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*

Additional Major Sponsor – Keurig Green Mountain
1. IAC (Angie’s List , Home Advisor , Match ) grey email icon
2. Beaches & Sandals grey email icon
3. Office Depot & Office Max
3. Allstate & Esurance grey email icon
^————————————————————11%
5. Liberty Mutual grey email icon
6. Sleep Number
7. Bayer AG / Monsanto (Aleve, Alka-Seltzer, Claritin-D, One-A-Day, Monsanto, Round Up, more) grey email icon
8. Warren Buffett & Berkshire Hathaway (Coca Cola , GEICO , Duracell , Kraft Heinz, Oscar Mayer , Planters )grey email icon
9. Procter & Gamble (Bounty, Cascade, Charmin, Crest, Dawn, Downy, Febreze, Gillette, Luvs, Oral-B, Olay, Pampers, Pantene, Swiffer, Tide, Venus, more) grey email icon
10. Nutrisystem & South Beach Diet grey email icon
11. Progressive grey email icon
12. Ford & Lincoln
13. NewDay USA grey email icon
14. Dine Brands (Applebee’s , IHOP )
^————————————————————31%
15. Amazon.com (Audible, Pill Pack, Ring) grey email icon
16. eHarmony
17. Purple Mattress
18. Expedia & Trivago grey email icon
19. Nestle (Boost, Carnation, Purina) grey email icon
20. Home to Go
20. My Pillow
^————————————————————41%
22. NordVPN
23. Lear Capital
24. Jenny Craig
25. Arby’s
26. Ace Hardware
27. Nerd Wallet
28. Safelite
29. General Motors (Buick, Chevrolet, GMC, OnStar) grey email icon
30. Rosland Capital
30. PODS
^————————————————————51%

Top Fox News Advertisers by Category
• Automotive – #1 Ford & Lincoln, #2 Honda & Acura
• Auto & Home Insurance – #1 Allstate & Esurance, #2 Liberty Mutual, #3 Progressive
• Car Rental – Enterprise & National Car Rental
• Credit – #1 Capital One, #2 Wells Fargo, #3 Chase (JP Morgan Chase)
• Diet & Exercise – #1 Nutrisystem & South Beach Diet, #2 Jenny Craig
• Dining – #1 Applebee’s & IHOP, #2 Arby’s, #3 Golden Corral, #4 Red Lobster, #5 McDonalds
• Gas – Exxon Mobil
• Grocery – Keurig Green Mountain, Nestle (Boost, Carnation, Gerber, Purina), Starkist
      – Bayer AG/Monsanto – Aleve, Alka-Seltzer, Bayer Aspirin, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, Pampers, Round Up, more)
      – Procter & Gamble – Bounty, Cascade, Charmin, Crest, Dawn, Downy, Febreze, Gillette, Luvs, Oral-B, Olay, Pampers, Pantene, Swiffer, Tide, Venus, more)
      – Warren Buffett – Berkshire Hathaway (Coca Cola, GEICO, Duracell, Kraft, Heinz, Maxwell House, Oscar Mayer, Planters)
• Lodging – #1 Choice Hotels (Comfort Inn, Econolodge, Quality Inn, etc.), #2 Motel 6, #3 La Quinta
• Office Supplies – Office Depot & Office Max
• Retail – Ace Hardware, Cabela’s & Bass Pro Shops
• Retail(Internet) – Amazon (Audible, Pill Pack, Ring), My Pillow, Purple Mattress, Weather Tech, PetSmart (Chewy)
• Travel – #1 Expedia & Trivago, #2 Home to Go, #3 Trip Advisor,
• Vacation – Beaches & Sandals

Program & Segment Sponsors
Companies are labeled as sponsors if they are introduced by “This program or segment is ‘sponsored by'”
Fox & Friends – 23andMe, Ancestry, Blue Apron, Cabela’s & Bass Pro Shops, Capital One, Fiat Chrysler (Dodge), Expedia & Trivago, Ford & Lincoln, Pfizer (Advil, Nexium), Glaxo Smith Kline (Flonase), Keurig Green Mountain, Procter & Gamble, USAA, Warren Buffet – Berkshire Hathaway (GEICO)
Tucker Carlson – Applebee’s & IHOP, Bayer AG/Monsanto, Dulcolax, Pfizer(Advil, Nexium), Enterprise & National Car Rental, Voya Financial, Warren Buffet/Berkshire Hathaway(Duracell)
Sean Hannity – Ford & Lincoln, Eli Lilly(Trulicity)
Laura Ingraham – Dulcolax, Stanley Steemer, Trusted Choice

Top Fox and Friends Advertisers
Sponsors in bold. Additional sponsors – 23andMe, Ancestry, Blue Apron, Cabela’s & Bass Pro Shops, Capital One, Fiat Chrysler (Dodge), Pfizer (Advil, Nexium), Glaxo Smith Kline (Flonase), USAA
1. Sleep Number
2. Office Depot & Office Max
2. Nutrisystem & South Beach Diet
^————————————————————12%
4. Procter & Gamble
4. Progressive
6. Ford & Lincoln
^————————————————————21%
7. eHarmony
8. Keurig Green Mountain
8. IAC (Angie’s List, Home Advisor, Match)
10. Home to Go
^————————————————————32%
11. Amazon (Audible, Pill Pack, Ring)
12. PetSmart (Chewy)
13. Curiosity Stream
14. Wayfair
14. Beaches & Sandals
^————————————————————41%
16. Go RVing
17. Expedia & Trivago
18. Bayer AG & Monsanto
19. Purdue Global
20. Berkshire Hathaway (GEICO)
21. Best Western
^————————————————————50%
Other advertisers – Applebee’s & IHOP, Arby’s, Blue Apron, Capital One, Cabela’s & Bass Pro Shops, Choice Hotels(Comfort Inn, Econolodge, Quality Inn), Golden Corral, John Deere, Safelite, King’s Hawaiin, Maui Jim, McDonalds, Red Lobster, Trip Advisor, Vistaprint, Weather Tech, Wells Fargo

Top Tucker Carlson Advertisers
Sponsors in bold. Additional sponsors – Dulcolax, Pfizer(Advil, Nexium), Voya Financial, Warren Buffet/Berkshire Hathaway(Duracell)
1. Sleep Number
2. Progressive
^————————————————————11%
3. Allstate & Esurance
3. Ford & Lincoln
^————————————————————19%
5. Leesa
6. Expedia & Trivago
7. Subaru
^————————————————————28%
8. Liberty Mutual
8. Bayer AG & Monsanto (Major Sponsor)
8. IAC (Angie’s List, Home Advisor, Match)
11. Procter & Gamble
11. Honda & Acura
^————————————————————42%
13. Dine Brands (Applebee’s, IHOP)
13. Nerd Wallet
15. 23andMe
16. Enterprise & National Car Rental
^————————————————————50%
17. PODS
17. Curiosity Stream
19. Jaguar Land Rover
19. Red Lobster
19. Electric for All
19. Mitsubishi
19. General Motors (Buick, Chevrolet, GMC, OnStar)
24. Office Depot & Office Max
24. Safelite
24. Mile 22
24. Zero Water
^————————————————————65%
Other advertisers – Amazon(Pill Pack), Beaches & Sandals, Blue Apron, BowFlex, Capital One, Choice Hotels (Comfort Inn, Econolodge, Quality Inn), eHarmony, Golden Corral, Home to Go, Jenny Craig, La Quinta, Long John Silver’s, Ruby Tuesday, Starkist, Weather Tech

Top Sean Hannity Advertisers
Sponsors in bold. Additional sponsor: Eli Lilly(Trulicity)
1. Progressive
2. Bayer AG & Monsanto
^————————————————————13%
3. Purple Mattress
3. Jenny Craig
^————————————————————20%
5. Ford & Lincoln
5. ADT
5. Mitsubishi
5. Beaches & Sandals
^————————————————————35%
9. Nerd Wallet
10. Office Depot & Office Max
10. Amazon.com
10. American Petroleum Institute
10. Sani 360
^————————————————————49%
14. Carvana
14. Weather Tech
16. Ship Station
16. Simpli Safe
16. Zero Water
16. Enterprise & National Car Rental
^————————————————————63%
20. USAA
20. PC Matic
22. Mile 22
22. Coventry Direct
22. Egglettes
22. eHarmony
22. Peppermint
22. Operation Finale
^————————————————————77%
Other advertisers – Cabela’s & Bass Pro Shops, Experian, Golden Corral, John Deere, Motel 6, Sleep Number, Starkist

Top Laura Ingraham Advertisers
Sponsors: Dulcolax, Stanley Steemer, Trusted Choice
1. Beaches & Sandals
^————————————————————9%
2. Ace Hardware
2. Purple Mattress
^————————————————————25%
4. Home to Go
5. Jenny Craig
6. Bayer AG & Monsanto
^————————————————————43%
7. My Pillow
8. Takl
8. Starkist
10. Nerd Wallet
11. Cabela’s & Bass Pro Shops
12. Amazon.com
12. Coventry Direct
12. Enterprise & National Car Rental
^————————————————————67%
15. Dine Brands (Applebee’s, IHOP)
15. USAA
15. Peppermint
15. Mile 22
15. Elite Singles
15. John Deere
21. eHarmony
21. Church & Dwight (Arm & Hammer)
21. Ship Station
21. NRA
21. Mint Mobile
^————————————————————86%
Other advertisers – Warren Buffett/Berkshire Hathaway (Duracell)

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG/Monsanto which is included (See Advertiser Spotlight – Bayer AG)

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

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