Top Fox News Advertisers Week Ending September 16, 2018

Last updated September 19, 2018 at 12:00 PM. @ConsumerFX

Here are the lists of the top Fox News advertisers logged in the weed ending September 16, 2018. Over 2,100 commercials logged between 9/10/2018 and 9/16/2018.

Several hundred fewer companies were logged this week due to extensive live hurricane coverage. However, all Carlson/Hannity/Ingraham commercials were logged.

Top Fox News Advertisers
Ranked by total number of commercial airings. Out of over 250 advertisers, the top 30 advertisers represent about 50% of all commercials (excluding health & wellness, medical, pharmaceutical, and not-for-profit).*
1. Publishers Clearing House
2. Toyota (Lexus)
3. Amazon (Pill Pack, Ring) grey email icon
3. Honda Acura grey email icon
^————————————————————11%
5. Purple Mattress
6. Nutrisystem & South Beach Diet grey email icon
6. Liberty Mutual grey email icon
8. Allstate & Esurance grey email icon
9. IAC (Angie’s List , Home Advisor , Match ) grey email icon
^————————————————————21%
10. Procter & Gamble (Bounty, Cascade, Charmin, Crest, Dawn, Downy, Febreze, Gillette, Luvs, Oral-B, Olay, Pampers, Pantene, Swiffer, Tide, Venus, more) grey email icon
11. Jenny Craig
11. Beaches & Sandals grey email icon
13. NewDay USA grey email icon
14. Warren Buffett & Berkshire Hathaway (Coca Cola , GEICO , Duracell , Kraft Heinz, Oscar Mayer , Planters )grey email icon
15. Enterprise & National Car Rental
^————————————————————31%
16. Lear Capital
17. Choice Hotels (Comfort Inn, Econolodge, Quality Inn)
17. James Patterson Books
17. My Pillow
20. Home to Go
21. Progressive grey email icon
^————————————————————40%
22. eHarmony
23. Bayer AG / Bayer US / Monsanto (Aleve, Alka-Seltzer, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, Round Up, more)grey email icon
23. White Boy Rick
25. Ford & Lincoln
25. Sirius XM
25. Idaho Potatoes
28. My Photo
29. Ark Encounter
29. Vistaprint
29. Dine Brands (Applebee’s , IHOP )
^————————————————————49%

Top Fox News Advertisers by Category
• Automotive – #1 Toyota Lexus, #2 Honda Acura
• Auto & Home Insurance – #1 Liberty Mutual, #2 Allstate & Esurance
• Car Rental – Enterprise & National Car Rental
• Credit – #1 Capital One
• Diet & Exercise – #1 Nutrisystem & South Beach Diet, #2 Jenny Craig
• Dining – #1 Applebee’s & IHOP, #2 Arby’s, #3 Red Lobster, #4 Golden Corral, #5 McDonalds
• Gas – Exxon Mobil
• Grocery – Nestle (Boost, Carnation, Gerber, Purina), Starkist
      – Bayer AG/Bayer US/Monsanto – Aleve, Alka-Seltzer, Bayer Aspirin, Claritin-D, Coppertone, Dr. Scholls, One-A-Day, Pampers, Round Up, more)
      – Procter & Gamble – Bounty, Cascade, Charmin, Crest, Dawn, Downy, Febreze, Gillette, Luvs, Oral-B, Olay, Pampers, Pantene, Swiffer, Tide, Venus, more)
      – Warren Buffett – Berkshire Hathaway (Coca Cola(Capri Sun), GEICO, Duracell, Kraft, Heinz, Maxwell House, Oscar Mayer, Planters)
• Lodging – #1 Choice Hotels (Comfort Inn, Econolodge, Quality Inn, etc.)
• Pharmaceutical – #1 Pfizer, #2 Glaxo Smith Kline, #3 Sanofi
• Retail – Ace Hardware, Cabela’s & Bass Pro Shops
• Retail(Internet) – Amazon (Pill Pack, Ring), My Pillow, Purple Mattress, Weather Tech
• Travel – #1 Home to Go, #2 Expedia & Trivago, #3 Trip Advisor
• Vacation – Beaches & Sandals

Program & Segment Sponsors
Companies introduced by “This program or segment is ‘sponsored by'”
Fox & Friends – Amazon (Pill Pack), Bayer AG/Bayer US/Monsanto (Claritin-D), Capital One, Mahindra, Red Lobster, Subaru, Warren Buffet/Berkshire Hathaway (Duracell)
Tucker Carlson – Pacific Life, Enterprise & National Car Rental
Sean Hannity – America’s Biopharmaceutical Companies

Top Fox and Friends Advertisers
Sponsors: Amazon (Pill Pack), Bayer AG/Bayer US/Monsanto (Claritin-D), Capital One, Mahindra, Red Lobster, Subaru, Warren Buffet/Berkshire Hathaway (Duracell)
1. Glaxo Smith Kline
2. Choice Hotels
3. Pfizer
^————————————————————11%
4. Smile Direct Club
4. Nutrisystem & South Beach Diet
4. Publishers Clearing House
7. Honda & Acura
7. Amazon (Audible, Pill Pack, Ring)
9. Curiosity Stream
9. BDO
9. Procter & Gamble
9. Idaho Potatoes
^————————————————————28%
13. Mahindra
13. Ford & Lincoln
13. White Boy Rick
13. ODFL
13. eHarmony
13. Samsung
13. Cimpress (Vistaprint)
13. IAC (Angie’s List, Home Advisor, Match)
13. SHRM
13. UPMC
13. Jaguar Land Rover
^————————————————————44%
24. CFP
24. Takl
24. Beaches & Sandals Resorts
24. Toyota Lexus
24. Stein Mart
24. Nature’s Bounty
24. Bring Your Bible
24. Lending Club
24. Ark Encounter
24. James Patterson Books
24. Home to Go
^————————————————————58%

Top Tucker Carlson Advertisers
Sponsors: Pacific Life, Enterprise & National Car Rental
1. Pfizer (pharma)
2. Amgen (pharma)
^————————————————————11%
3. Progressive
3. Honda & Acura
5. Publishers Clearing House
5. Toyota Lexus
5. Miracle Ear
5. Long John Silver’s
5. TracFone
5. White Boy Rick (movie)
5. Pacific Life
5. My Photo
^————————————————————35%
13. Enterprise Holdings (Alamo, Enterprise, National)
13. PODS
13. UPMC
13. Sanofi (Chattem)
13. Ford & Lincoln
13. Zero Water
13. Dine Brands (Applebee’s, IHOP)
13. James Patterson Books
13. Allergan
13. IAC (Angie’s List, Home Advisor, Match)
13. Purple Mattress
13. Liberty Mutual
^————————————————————55%

Top Sean Hannity Advertisers
Sponsors: America’s Biopharmaceutical Companies
1. Enterprise Holdings (Alamo, Enterprise, National)
1. Purple Mattress
^————————————————————11%
3. Publishers Clearing House
3. Next Era Energy
3. Progressive
3. North Castle Partners (Jenny Craig)
^————————————————————30%
7. Mitsubishi
8. White Boy Rick
8. UPMC
8. Amazon (Pill Pack, Ring)
8. ADT
8. 21st Century Fox (Fox, Nat Geo)
8. Miracle Ear
8. Zero Water
^————————————————————55%
15. Beaches & Sandals Resorts
15. eHarmony
15. Experian
15. Visionworks
15. Carvana
15. Weather Tech
15. Peppermint
15. Simpli Safe
^————————————————————74%

Top Laura Ingraham Advertisers
1. Purple Mattress
2. Home to Go
^————————————————————11%
3. Cigna
3. James Patterson Books
5. Tommie Copper
5. Beaches & Sandals Resorts
5. 21st Century Fox (Fox, Nat Geo)
^————————————————————30%
8. So Clean
8. UPMC
8. Takl
8. Clear Choice
8. Rohto
8. Mint Mobile
8. Peppermint
^————————————————————48%
15. The Hartford
15. Cabela’s & Bass Pro Shops
15. Liberty Media (Sirius XM)
15. Sanofi (Chattem)
15. The Addiction Network
15. Eli Lilly
15. White Boy Rick
15. Sono Bello
15. Visiting Angels
15. Takeda (pharma)
15. Nutrisystem & South Beach Diet
15. North Castle Partners (Jenny Craig)
^————————————————————72%

*Excludes health & wellness, medical, and pharmaceutical companies except Bayer AG/Monsanto which is included (See Advertiser Spotlight – Bayer AG)

Covers commercials appearing on Fox & Friends hosted by Ainsley Earhardt, Brian Kilmeade, Steve Doocy; America’s Newsroom hosted by Bill Hemmer, Sandra Smith; Happening Now hosted by Jon Scott; Outnumbered hosted by Harris Faulkner, Sandra Smith; Outnumbered Overtime hosted by Harris Faulkner; The Daily Briefing hosted by Dana Perino; Shepard Smith Reporting; Your World With Neil Cavuto; The Five Hosted by Dana Perino, Greg Gutfeld, Jesse Watters, Juan Williams, Kimberly Guilfoyle; Special Report w/ Bret Baier; The Story with Martha MacCallum; Tucker Carlson Tonight; Hannity hosted by Sean Hannity; and The Ingraham Angle hosted by Laura Ingraham

Leave a Reply