This my personal blog that contains lists of advertisers that I log by hand while watching the Fox News Channel as well as a journal of how I’ve adjusted my purchasing decisions using this information. I rank companies by their total commercials, then publish lists of the top advertisers about once or twice a week on a best effort basis.
There are other ad lists out there but some are exhaustive or outdated. I wanted a short list of the companies that fund Fox News the most through advertising. So I decide to compile my own lists and eventually make that information available to the public on this blog. Since my goal is to identify the top advertisers, the lists aren’t intended to contain every advertiser, or for any specific dates or periods of time. I do this by hand and I’m only human so the lists aren’t 100% accurate, complete, or comprehensive but they’re pretty good as I explain further below. For example, the lists have been used by David Hogg (though he might not know the originating source), referenced by Robert Reich, fmr US Secretary of Labor and Cofounder of InequalityMedia.org, and others.
How do I compile my lists
Update 8/13/2018 – I have logged nearly 100% of Tucker/Hannity/Ingraham 5 days per week since February 2018, about 90% of weekday mornings and primetime. I always strive for 7 days per week 10 hrs a day and have always substantially exceeded my 3 weekday 1 weekend minimum.
I log all commercials on Fox News (at least) 3 weekdays and 1 weekend per week roughly between 6 am and 11 pm. It’s not a perfect systematic sampling but it’s a good one. You might notice some commercials on my list may differ slightly and this is likely due to differences in your provider and part of the country. However, after comparing Fox News from different cable providers in different time zones, I’ve observed that the biggest advertisers are consistent across these groups. For example, local ads on one provider may differ from local ads from another. Meanwhile, ads from national companies appear across the country. I then map the brand/product names to their parent companies to understand how much a particular company advertises.
Why should you value or trust my lists
In addition to the top advertisers of Fox News overall, my weekly lists of advertisers includes the top advertisers of specific programs – Fox & Friends, Tucker Carlson Tonight, Hannity, and The Ingraham Angle. You can easily compile your list for one of these shows for any given week to compare (noting that there will be a slight variance due to your cable provider and region of country as explained above).
What if I made mistakes
This is a personal blog, I’m doing this by hand, and yes I’m human and make mistakes. You can always “Trust but verify” my work as described above. However, the overall effect any small mistakes I make (such as a missed ad while taking a sip of coffee or accidentally clicking the delete key on my spreadsheet) will be minimal because my goal is to identify the top advertisers over a period of weeks and months. A mistake with one commercial out of thousands should not substantially affect the rankings. Among the average 10000 commercials I log every month, the top advertisers will surface.
Why am I doing this
I try to make socially conscious decisions every day. It is my fundamental right as a consumer in a democratic capitalist society to be able to choose products and services from companies whose values align with my own. I do not wish my hard earned consumer dollars to go towards companies who in turn provide revenue to a news media outlet that reports news in an unfair, misleading, and incomplete manner, and spreads propaganda. It is one thing for a news outlet to lean either conservative or liberal. However, it’s another for a news media outlet to use fear, paranoia, and ad hominem attacks in a manner that degrades fair and rational public discourse.
I can’t read or reply to every email but I will try at:
Echo Echo Victor Echo Echo [at] foxnewsadvertisers [dot] com